Job Overview

Scholar Innovation is looking for a Performance Marketing Specialist who can plan, execute, monitor, and optimize paid digital marketing campaigns with a strong focus on lead generation, conversions, and ROI.

The ideal candidate should have hands-on experience with Meta Ads and Google Ads, understand performance marketing funnels, and be comfortable working with campaign analytics and conversion tracking.

Key Responsibilities
Plan, launch, and manage performance marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
Develop strategies focused on qualified lead generation and conversions.
Monitor and optimize campaigns based on CPL, CPC, CTR, CPA, conversion rate, and ROAS.
Conduct audience research, competitor analysis, keyword research, and campaign segmentation.
Create and execute A/B tests for ad creatives, copies, audiences, and landing pages.
Manage remarketing and retargeting campaigns.
Analyze campaign performance and identify opportunities for scaling and optimization.




Track leads and conversions using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other relevant tools.
Prepare regular campaign performance reports with actionable insights.
Coordinate with the content, creative, and sales teams to improve campaign performance and lead quality.
Stay updated with the latest trends, tools, algorithms, and best practices in performance marketing.

Requirements
1–3 years of hands-on experience in Performance Marketing / Digital Marketing.
Solid practical knowledge of Meta Ads Manager and Google Ads.
Understanding of lead generation funnels and conversion optimization.
Experience with GA4, GTM, Meta Pixel, and conversion tracking is preferred.
Solid analytical and problem-solving skills.
Ability to interpret campaign data and make data-driven decisions.
Valuable communication and reporting skills.
Experience in education, research, consulting, or lead-generation businesses

📌 Performance Marketing Specialist Mathura
🏢 Scholar Innovation
📍 Mathura