We are looking for a results-driven Performance Ads Specialist with solid hands-on experience in Google Ads and Meta Ads to join our team.

The ideal candidate should have a proven track record of scaling paid campaigns, improving ROAS, reducing CPL/CPA, and increasing conversion rates through data-driven strategies.

Experience: 3–5 Years
Role: Performance Ads Specialist
Location: On-site
Department: Performance Marketing

Key Responsibilities
Plan, execute, and optimise Google Ads campaigns including Search, Display, Performance Max, and YouTube.
Manage Meta Ads campaigns for Lead Generation, Conversion, Traffic, and Retargeting.
Conduct keyword research, audience targeting, and funnel planning.
Monitor and improve ROAS, CPA, CPL, CTR, and conversion rates.
Create and test ad copies, creatives, headlines, and landing page strategies.
Conduct A/B testing across ads, audiences, and funnels.
Manage conversion tracking through GA4, Google Tag Manager, and Meta Pixel.
Analyse campaign performance and prepare weekly/monthly reports.




Scale successful campaigns while maintaining efficient ad spend.

Required Skills
3–5 years of hands-on experience in Google Ads & Meta Ads.
Robust understanding of ROAS, CPA, CPL, LTV, and CAC.
Experience with lead generation, eCommerce, and service-based campaigns.
Proficiency in Google Ads Manager, GA4, Google Tag Manager, and Meta Ads Manager.
Solid analytical and problem-solving skills.
Good understanding of ad copywriting, landing pages, CRO, and funnel strategy.

Mandatory: Case Studies Required

Candidates must provide 2–3 real campaign case studies demonstrating:
Campaign budget/spend
Leads or sales generated
CPL or CPA achieved
ROAS improvement
Before vs. after optimisation results

Candidates without verifiable campaign results or case studies will not be considered.

Preferred Qualifications
Experience working with international clients or multiple industries.
Experience scaling ad bu

📌 Performance Ads Specialist Gandhinagar
🏢 Strideck Technologies Private
📍 Gandhinagar