Drive JSW's campus employer branding strategy by positioning the Group as the Employer of Choice across premier engineering & management institutes. The role will build long-term university partnerships, design differentiated campus engagement initiatives aligned to the "Be the Change Maker" EVP, and create a robust internship-to-hiring ecosystem that delivers high-quality talent for the Group.
Key Responsibilities
Campus Employer Branding Strategy
Design and execute the annual employer branding strategy across premier engineering and management campuses.
Translate JSW's "Be the Change Maker" EVP into differentiated campus experiences that enhance brand visibility and student engagement.
Develop campus-specific engagement plans aligned to hiring priorities and long-term talent needs.
University Relationship Management
Build strategic partnerships with Career Services Offices, Placement Committees, Faculty, and Student Leadership Bodies across JSW's empanelled institutes.
Establish JSW as a preferred recruiting partner through year-round engagement rather than seasonal hiring.
Identify prospects for CXO interactions, industry sessions, competitions, research collaborations, and campus events.
Campus Engagement & Execution
Lead end-to-end execution of campus engagement initiatives including leadership talks, competitions, hackathons, workshops, factory visits, and networking forums.
Partner with business leaders, HR teams, hiring agencies, and campus stakeholders to ensure flawless execution and superior candidate experience.
Govern the campus engagement calendar and ensure alignment across all JSW Group companies.
Campus Intelligence & Analytics
Develop a robust analytics framework to evaluate campus ROI and engagement effectiveness.
Track key metrics including:
Campus brand perception
Event participation
Student engagement
Offer acceptance
Internship quality
PPO conversion
Campus-wise hiring s