BiofuelCircle, incorporated in 2020 and headquartered in Pune, is building a tech-enabled bioenergy supply chain for biomass, biofuels, and other bio-based products. The companys platform connects farmers, rural partners, and industrial consumers, combining digital enablement with physical infrastructure to make biomass supply more dependable and usable at scale.
Role & Responsibilities
Role
Rural Marketing Executive
Key Purpose of the Role
This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a robust brand presence in rural markets.
Responsibilities
Rural marketing strategy
Brand Building and Activations
Seasonal Campaigns
Community Engagement
Content Creation
Local Market Inside
What Key Tasks will be involved?
Rural Marketing Strategy:
Designing and managing the rural marketing strategy for Rural business unit
Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets
Brand Building and Activations:
Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
Collaborate with creative agencies to develop compelling advertising materials and promotional content
Deploy rural marketing agencies to implement rural marketing plans
Develop local partnerships for local activation / PR / communication
Capture and develop engaging user generated content to accentuate digital marketing
Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams