Role & responsibilities
Manage and optimize Google Ads and Meta Ads campaigns.
Develop performance marketing strategies for lead generation and conversions.
Monitor CPL, ROI/ROAS, conversion rates, and campaign performance.
Handle campaign budgets, targeting, bidding, and optimization.
Analyze data and implement strategies to improve campaign results.
Preferred candidate profile
5+ years of experience in Performance Marketing.
Solid hands-on experience in Google Ads & Meta Ads.
Proven experience in Lead Generation & Campaign Optimization.
IT/Software industry experience preferred.
Solid analytical and performance-driven mindset.