About the Role

We are seeking an experienced Product Lead SMS to own the strategy, roadmap, commercial success, and platform evolution of our SMS business within a CPaaS ecosystem. This role requires deep expertise in enterprise messaging, carrier connectivity, SMS routing, regulatory compliance, deliverability, pricing, and monetization.

The ideal candidate will have significant experience building and scaling SMS products at leading CPaaS, telecom messaging, or communications technology companies or major telecom messaging providers.

This is a highly strategic role requiring a combination of product leadership, messaging domain expertise, commercial acumen, and robust stakeholder management capabilities.

Key Responsibilities
Product Strategy Ownership
Define and execute the SMS product vision, roadmap, and growth strategy.
Own the end-to-end SMS portfolio, including:
Transactional SMS
Promotional SMS
OTP and authentication messaging
International A2P messaging
Domestic messaging
Enterprise messaging solutions
Drive platform differentiation through reliability,



routing intelligence, deliverability optimization, and customer experience.
Develop long-term strategy around SMS evolution alongside RCS, WhatsApp, and omnichannel messaging.

Carrier Ecosystem Management
Build deep understanding of telecom operator ecosystems and messaging regulations across key markets.
Support internal teams with carriers, aggregators, and connectivity to optimize:
Delivery rates
Route quality
Cost efficiency
Throughput
Network coverage
Evaluate direct-connect versus aggregator strategies.

Platform Technology Leadership
Drive development of:
SMS APIs
Messaging orchestration capabilities
Routing engines
Delivery intelligence
Number management
Sender ID management
Analytics and reporting
Define platform requirements for scalability, resilience, observability, and performance.

Commercial Ownership
Own business KPIs including:
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📌 Deputy General Manager – Customer Interaction Bengaluru
🏢 Tata Communications
📍 Bengaluru