Job Description Sr Digital Marketing Executive
Understand new products, services, and websites to quickly grasp their business context and target audience.
Develop and execute digital marketing strategies for current products and website launches.
Optimize websites for search engines and AI-powered search/discovery platforms.
Conduct keyword, competitor, and market research to identify growth prospects.
Plan and execute lead generation campaigns across multiple digital channels.
Create and manage targeted email outreach campaigns to engage prospects.
Build audience segments and personalized marketing campaigns for specific industries and buyer personas.
Produce marketing briefs, messaging frameworks, landing page recommendations, and campaign assets.
Collaborate with product, sales, and content teams to improve marketing effectiveness.
Track campaign performance and continuously optimize based on analytics and insights.
Maintain and execute repeatable marketing playbooks for product launches and demand generation.
Recommend improvements to website content,
conversion paths, and user experience to increase engagement and lead conversions.
Requirements
5+ years of experience in B2B digital marketing.
Robust understanding of AEO/AIO/GEO, technical fundamentals, and modern search optimization.
Experience optimizing websites for both traditional search engines and AI-driven search/discovery platforms.
Ability to analyze website content and quickly understand business offerings and customer value propositions.
Experience in planning and executing website or product launch marketing campaigns.
Strong lead generation experience using inbound and outbound digital marketing techniques.
Hands-on experience creating targeted email marketing and nurture campaigns.
Experience developing audience segmentation and personalized marketing strategies.
Knowledge of content marketing, landing page optimization, and conversion rate optimization