Role & Responsibilities
Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.
Build and maintain solid relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.
Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.
Generate current patient referrals and strengthen existing referral networks.
Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.
Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.
Promote hospital services through appropriate offline and digital marketing activities.
Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.
Develop corporate tie-ups with companies, institutions,



schools, colleges, and other organizations for health check-ups and healthcare services.
Coordinate with the hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.
Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.
Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.
Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.
Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.
Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.
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📌 Marketing Executive Lucknow
🏢 Horizon Life Care
📍 Lucknow