Key ResponsibilitiesDigital Strategy & Campaign Management
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan, launch, monitor, and optimize digital campaigns across various platforms.
Manage marketing budgets and allocate resources effectively to maximize ROI.
Identify emerging digital trends and prospects for business growth.

Performance Marketing
Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels.
Monitor campaign performance and implement optimization strategies to improve conversion rates and reduce acquisition costs.
Conduct A/B testing to improve campaign effectiveness.

Social Media Management
Oversee the company’s social media presence across relevant platforms.
Develop and implement social media strategies to increase engagement, reach, and brand visibility.
Monitor online reputation and respond to audience interactions when required.

Search Engine Optimization (SEO)




Develop and implement SEO strategies to improve organic search rankings.
Conduct keyword research, competitor analysis, and website performance audits.
Collaborate with content teams to ensure SEO best practices are followed.

Content Marketing
Work closely with content creators, designers, and videographers to develop engaging digital content.
Ensure consistency in brand messaging across all digital touchpoints.
Manage content calendars and campaign schedules.

Analytics & Reporting
Track, analyze, and report key performance indicators (KPIs) across all digital marketing channels.
Generate actionable insights using tools such as Google Analytics, Google Search Console, Meta Business Suite, and CRM platforms.
Present performance reports and recommendations to management.

Website & Marketing Automation
Coordinate website updates and improvements to enhance user experience and conversion rates.
Ensure landin

📌 Digital Marketing Manager Bidhannagar
🏢 The PepHouse
📍 Bidhannagar