About the Role

Key Responsibilities
Develop and execute comprehensive digital marketing strategies.
Plan, create, manage, and optimize Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising campaigns.
Perform keyword research and implement SEO best practices to improve search rankings.
Execute On-Page SEO and Off-Page SEO activities, including technical SEO recommendations.
Manage Social Media Marketing (SMM) campaigns across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other platforms.
Handle Social Media Optimization (SMO) to improve engagement and brand presence.
Create and manage content calendars for social media and digital campaigns.
Monitor campaign performance, analyze KPIs, and prepare detailed performance reports.
Optimize landing pages and website content for better conversions.
Conduct competitor analysis and identify recent digital marketing prospects.
Improve website traffic, organic rankings, lead quality, and ROI.
Collaborate with designers, developers, and content writers to execute marketing campaigns.




Stay updated with the latest digital marketing trends, Google algorithm updates, and platform changes.

Required Skills:
Solid knowledge of SEO (On-Page, Off-Page & Technical SEO):
Experience with Google Ads (Search, Display, Performance Max, Shopping, YouTube)
Experience with Meta Ads Manager (Facebook & Instagram)
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM):
Experience with Google Search Console:
Expertise in SMM and SMO:
Keyword research using tools such as SEMrush, Ahrefs, Ubersuggest, or similar
Link building and outreach strategies
Conversion Rate Optimization (CRO)
Content marketing and basic copywriting skills
Familiarity with WordPress and CMS platforms
Understanding of HTML/CSS basics is an advantage
Excellent analytical, communication, and reporting skills

Preferred Qualifications
Bachelor's degree in Marketing, Business, IT, or a

📌 Digital Marketing Expert Noida
🏢 Ibyte Infomatics
📍 Noida