Job Description - Digital Marketing Executive

Position: Digital Marketing Executive
Department: Marketing
Location: Mumbai (In office)
Experience: 2 Years

About the Role

Key ResponsibilitiesBrand Building & Strategy
Develop and execute end-to-end digital marketing strategies to build brand awareness and generate leads.
Plan and execute marketing campaigns for current product launches and brand promotions.
Create customer acquisition and retention strategies.
Build a consistent brand presence across all digital platforms.

Meta Ads & Paid Marketing
Plan, create, and optimize Meta (Facebook & Instagram) Ads campaigns.
Manage campaign objectives including Lead Generation, Website Traffic, Sales, App Installs, and Remarketing.
Perform audience research, A/B testing, lookalike audiences, and retargeting campaigns.
Monitor campaign performance and optimize ROAS, CTR, CPC, CPL, and conversions.
Experience with Google Ads (Search, Display, YouTube, Performance Max) is preferred.

WhatsApp Marketing & Automation
Set up and manage WhatsApp Business API.




Configure WhatsApp marketing platforms (AiSensy, WATI, Interakt, Gallabox, etc.).
Design customer journeys and automated messaging workflows.
Execute broadcast campaigns while ensuring DLT compliance.
Integrate WhatsApp with CRM, websites, and lead forms.

Marketing Automation & CRM
Set up lead nurturing workflows.
Integrate Meta Lead Ads with CRM systems.

SEO & Website Marketing
Perform on-page and off-page SEO.
Conduct keyword research and competitor analysis.
Optimize landing pages for lead generation.
Improve website performance and conversion rates.
Basic understanding of WordPress and website CMS.

Content & Social Media
Plan monthly content calendars.
Coordinate with designers and content writers.
Manage social media platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
Create engaging campaign ideas and promotional strategies.

Analytics & Reporting
Set up

📌 Digital Marketing Executive Dadar
🏢 SAMS Digital
📍 Dadar