Key Responsibilities
Develop and execute public relations and corporate communication strategies.
Build and maintain relationships with journalists, media houses, influencers, and industry partners.
Draft and distribute press releases, media kits, speeches, and official communications.
Manage media coverage and monitor brand reputation across digital and traditional platforms.
Coordinate interviews, press conferences, product launches, and corporate events.
Collaborate with the marketing team to ensure consistent brand messaging.
Handle crisis communication and respond to media inquiries professionally.
Develop communication plans for recent campaigns, partnerships, and company announcements.
Track PR campaign performance and prepare regular reports for management.
Stay updated on industry trends, media prospects, and competitor activities.