Performance Marketing Executive / Manager

Location: South Kolkata (Work from Office)

Key Responsibilities:
Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
Monitor campaign performance, budgets, and ROI to achieve business objectives.
Conduct keyword research, audience targeting, and competitor analysis.
Generate and analyze performance reports, providing actionable insights and recommendations.
Manage lead generation and customer acquisition campaigns.
Collaborate with content, design, and sales teams to improve campaign effectiveness.
Implement A/B testing strategies to optimize ad creatives, landing pages, and audience segments.
Track and report key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.
Stay updated with the latest digital marketing trends, tools, and platform updates.

Requirements:
Proven experience in Performance Marketing, Digital Marketing, or Paid Media Management.
Hands-on experience with Google Ads and Meta Ads Manager.




Solid analytical skills and data-driven decision-making ability.
Excellent communication and reporting skills.
Ability to manage multiple campaigns simultaneously.
Certification in Google Ads or related platforms will be an added advantage.

Job Type:
Full time
Work from Office

Salary:
Competitive and based on experience.

Pay: ₹20,000.00 - ₹45,000.00 per month

Perks:
Paid sick time
Paid time off

Application Question(s):
How many years of hands-on experience do you have in Performance Marketing (Google Ads, Meta Ads, or other paid advertising platforms)?
Which performance marketing platforms have you worked on? (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc.)
What is the highest monthly advertising budget you have independently managed?
Are you comfortable commuting to our office in South Kolkata on a daily basis? If yes, please mention your current locatio

📌 Performance Marketing Executive Kolkata
🏢 CENITPRO
📍 Kolkata