Job Description - Social Media Marketing Executive

Key Responsibilities:
Develop and execute social media strategies aligned with marketing objectives
Create, curate, and schedule engaging content (text, image, video) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube
Manage day-to-day posting, community engagement, and responses to comments/messages
Plan and run paid social media ad campaigns and monitor budgets
Track, analyze, and report on performance metrics (reach, engagement, conversions, ROI)
Stay current with platform trends, algorithm changes, and best practices
Collaborate with design, content, and marketing teams to maintain brand consistency
Identify and manage influencer partnerships and collaborations
Monitor competitor activity and industry developments
Plan and curate social media engagement strategies like contests, giveaways, festival offers etc.
Experience with influencer marketing
Must be camera-facing and comfortable presenting on-screen for reels, videos, and brand content




Hands-on content creation for day-to-day shoots, both in-office and outdoor, including scripting, planning, and execution
Plan and execute BTL (Below-the-Line) marketing activities such as outdoor shoots, on-ground campaigns, events, and promotional activities
Take complete ownership from planning and coordination to on-ground implementation and post-activity reporting

Minimum Requirements
Bachelor's degree in Marketing, B.Com/BBA, Communications, or a related field (or equivalent practical experience)
Minimum 6 months of proven experience in any company/marketing agency managing social media accounts for a brand or business
Solid knowledge of major social media platforms and their analytics tools
Familiarity with scheduling and management tools (e.g., Hootsuite, Meta Suite, Meta BM)
Excellent copy/content writing skills is a plus
Solid organizational skills and ability to manage multiple camp

📌 Social Media Marketing Executive Raipur
🏢 Freshyzo Foods
📍 Raipur