Senior Account-Based Marketing (ABM) Strategist (India)

Senior Account-Based Marketing (ABM) Strategist (India)

22 Aug
|
Uplers
|
India

22 Aug

Uplers

India

Experience : 5.00 + years

Salary : INR 1500000-1800000 / year (based on experience)

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type : Remote

Placement Type : Full time Permanent Position

**(*Note: This is a requirement for Uplers)

**What do you need for this opportunity?

Must have skills required: ABM or ABM Strategy, CRM / Marketing Automation, Salesforce, Hubspot, Marketo, Pardot / Marketing Cloud Account Engagement, LinkedIn, 6Sense, Demandbase, Terminus, Rollworks, Bombora

Uplers is Looking for:**** Mavlers is hiring a senior hands-on ABM practitioner who can independently diagnose client growth challenges, design ABM programmes, define scope, activate campaigns, work directly with client stakeholders and own measurable outcomes.

Key responsibilities:

- Lead client discovery across business goals, ICP, sales cycle, pipeline gaps and ABM readiness
- Build target-account selection, tiering and prioritisation frameworks
- Research accounts, buying committees, business priorities, intent signals and engagement triggers
- Develop account-specific propositions, messaging, content requirements and activation plans
- Design and execute 1:1, 1 and 1 ABM programmes
- Activate across paid media, content, email, events and website personalisation where relevant
- Configure and operate ABM, intent-data, CRM and marketing-automation platforms
- Work directly with client Marketing, Sales, RevOps and leadership stakeholders
- Develop ABM proposals, deliverables, dependencies, effort assumptions and detailed scopes of work
- Own programmes from strategy through activation, optimisation, reporting and client delivery




- Measure account engagement, buying-group coverage, opportunities, pipeline progression and revenue influence
- Identify logical ABM expansion opportunities within existing client relationships
- Challenge weak ICPs, poor account selection, unrealistic expectations and misaligned sales processes

Relevant Experience Required

- 5+ years in B2B marketing
- Minimum 2–3 years of demonstrable direct ABM programme ownership - hard knockout
- Proven experience in 1:1 and 1 ABM; working experience of 1
- Experience with B2B SaaS, technology, IT services, professional services or enterprise businesses
- Experience supporting US, UK, Australia, Canada or other global B2B markets
- Agency, consulting or multi-client experience preferred

Skills Required: ABM / Intent Platforms LinkedIn, 6sense, Demandbase, Terminus, RollWorks, Bombora or equivalent

CRM / Marketing Automation

Salesforce, HubSpot, Marketo, Pardot / Marketing Cloud Account Engagement or equivalent

Activation / Measurement

LinkedIn Campaign Manager, Google Ads, CRM campaign reporting, account-level dashboards and attribution The candidate must understand platform configuration, account-list management, audience building, intent signals, activation,



CRM integration and performance reporting.

Tool familiarity without direct programmer ownership will not qualify.

Special Skill sets

- ICP development and refinement
- Target-account selection, segmentation, prioritisation and tiering
- Buying committee / buying-group mapping
- Intent-data and account-intelligence activation
- Account-specific messaging and personalisation
- 1:1 / 1 / 1 ABM strategy
- Client discovery and ABM-readiness assessment
- ABM proposal and SOW development
- Client workshops and strategic recommendations
- Sales alignment and account handoff
- Account engagement, chance and pipeline measurement
- Existing-client ABM expansion identification

How to apply for this opportunity?

- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an prospect to take your career to the next level, don't hesitate to apply today. We are waiting for you!

📌 Senior Account-Based Marketing (ABM) Strategist (India)
🏢 Uplers
📍 India

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