Location: Velachery, Chennai (In office)

Experience: 4–7 years in SEO, content strategy, organic search, or related role

Employment Type: Full-time

Calibre 65 is a Singapore-based luxury watch retailer selling worldwide. We are also launching a new luxury jewelry brand. We are looking for a strategic and execution-focused Search and Content Manager to lead all organic search and organic content efforts for both Calibre 65 and the new jewelry brand across traditional and emerging discovery channels.

What You’ll Do

- Own the organic search strategy for Calibre 65 and the new luxury jewelry brand, including SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and other emerging methods through which customers discover and evaluate brands.
- Develop and execute a comprehensive content strategy for organic search, AI-driven discovery, and other relevant platforms for both brands.
- Create and oversee content for websites, blogs, landing pages, FAQs, knowledge bases, and other assets optimised for search engines and AI answer platforms across both Calibre 65 and the jewelry brand.
- Write and guide the creation of social media captions and short-form copy that align with search and content strategy for both brands.
- Conduct keyword research, topic clustering, intent mapping, and content gap analysis to identify high-value opportunities for watches and jewelry categories.
- Optimise existing content for relevance, authority, structure, schema, and user intent across luxury watch and jewelry collections.
- Monitor performance metrics (rankings, traffic, engagement, conversions) for both brands and iterate strategies based on data and industry changes.
- Stay updated on AI search, SGE, LLM-based discovery, voice search, and other new information-gathering behaviours and adapt content accordingly.
- Work closely with the Brand Manager and Singapore-based marketing team to ensure content and search strategies align with overall brand and marketing direction for Calibre 65 and the jewelry brand.




- Communicate regularly with the Singapore office via WhatsApp and video calls to coordinate priorities, present plans, and report on performance for both brands.

What We’re Looking For

- 4–7 years of experience in SEO, content strategy, organic growth, or digital marketing, preferably in e-commerce, luxury, lifestyle, fashion, jewelry, or premium retail.
- Deep understanding of traditional SEO as well as emerging practices like AEO, GEO, AI search optimisation, and SGE.
- Proven track record of growing organic traffic, rankings, and engagement through content and search strategies, ideally across multiple brands or product lines.
- Strong writing and editing skills with the ability to craft clear, compelling, and search-optimised content for luxury watches and jewelry.
- Experience creating content for multiple formats and channels, including long-form articles, product pages, FAQs, short-form social captions, and AI-friendly structured content.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4) and content management systems.
- Understanding of luxury consumer behaviour, purchase journeys, and content expectations in high-consideration categories like watches and fine jewelry.
- Ability to work both strategically (planning, roadmaps, frameworks) and hands-on (writing, optimising, implementing) across two distinct brands.
- Excellent communication skills in English; comfortable collaborating with remote teams via WhatsApp and video calls.
- Experience managing search and content for multiple brands or launching content strategies for new brands is a strong plus.

Why Join Us

- Lead organic search and content strategy for an established luxury watch brand and a new luxury jewelry brand from the ground up.
- Work at the forefront of AI-driven search and content discovery in a premium, global market.
- Collaborate closely with a Singapore-based marketing team and Brand Manager on high-impact initiatives across both brands.

Interested? Please apply with your updated resume and a brief note on your relevant experience. Pay: ₹35,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Search and Content Manager (Velachery)
🏢 Calibre 65 Pte
📍 Velachery