A Social Media Specialist is responsible for managing and growing a company's presence on social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Key Roles & Responsibilities
Content Creation:
Create posts, images, videos, reels, and stories.
Write engaging captions and hashtags.
Social Media Management:
Schedule and publish posts.
Maintain content calendars.
Audience Engagement:
Reply to comments and messages.
Build relationships with followers.
Brand Awareness:
Promote company products and services.
Increase followers and reach.
Paid Advertising:
Run Facebook, Instagram, and LinkedIn ad campaigns.
Monitor ad performance and ROI.
Analytics & Reporting:
Track engagement, impressions, leads, and conversions.
Prepare monthly performance reports.
Trend Monitoring:
Follow industry trends, viral content, and competitor activities.
Suggest recent marketing ideas.
Skills Required
Social media marketing
Content writing
Graphic design (Canva, Photoshop)
Video editing
Facebook & Instagram Ads
Communication skills
Analytics and reporting
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
📌 Social Media Specialist Kolkata
🏢 Reach and impact corporate
📍 Kolkata
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