Job Title: Social Media Marketer

Experience: 2 to 4 years

Industry: IT Services and IT Consulting
Key Responsibilities_
Define and own the organization's end-to-end social media strategy, ensuring alignment with overall business objectives, brand positioning, and revenue growth initiatives.
Build, scale, and manage the company's digital presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and emerging social platforms while driving measurable growth in audience, engagement, share of voice, and brand authority.
Develop content strategies and editorial calendars that enhance brand awareness, engagement, and lead generation.
Lead end-to-end campaign execution from strategic planning and creative ideation to publishing, optimization, budget management, performance analysis, and executive reporting.
Build and strengthen employer branding initiatives through culture, leadership, employee advocacy, and marketing campaigns.
Manage and optimize social media campaigns with a solid focus on ROI, lead generation, recruitment marketing, audience acquisition,



remarketing, and conversion optimization.
Monitor campaign performance, derive actionable insights, and present data-driven recommendations to stakeholders.
Monitor social listening, audience sentiment, industry conversations, and competitor activities to identify opportunities, mitigate reputational risks, and strengthen brand positioning.
Collaborate with Marketing, HR, Sales, and business teams to support branding, recruitment, and business objectives.
Stay ahead of platform updates, industry trends, competitor analysis, and emerging digital prospects
IT service and custom software development company experience is a must.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:
Adaptable schedule
Health insurance

Application Question(s):
What is your Current Location?

Experience:
Social media management: 2 years (required)

Work Location: In person

📌 Social Media Marketer Makarba
🏢 Impero It Services
📍 Makarba