KASS CARE - Performance Marketing Executive

Location: Kolkata, West Bengal

Company: Kass Care

Experience Required: 1.5 - 3 Years

Preferred

About the Role

Kass Care is looking for a Performance Marketing Executive who can drive customer acquisition,

should have hands-on experience in Meta Ads and Google Ads, preferably in an E-commerce

workplace and digital marketing agency setup.

Key Responsibilities
E-commerce Performance Marketing - Drive online sales and customer acquisition through paid

media channels.
Optimize product campaigns for maximum conversions and revenue.
Coordinate with design and content teams for high-performing ad creatives.
Analyze customer behavior and conversion funnels.
Meta Ads Management - Plan, execute, and optimize Facebook & Instagram advertising

campaigns.
Monitor campaign performance and improve ROAS, CTR, CPC, and conversions.
Create audience segments, lookalike audiences, and retargeting campaigns.
Conduct A/B testing for creatives, copies, and campaign strategies.




Google Ads Management - Manage and optimize Google Search, Display, Shopping,

Performance Max, and YouTube campaigns.
Perform keyword research, bidding strategy optimization, and competitor analysis.
Track campaign performance and implement data-driven improvements.
Analytics & Reporting - Track and analyze campaign performance using Google Analytics, Meta

Business Manager, and Google Ads Manager.
Prepare weekly and monthly performance reports.
Monitor KPIs such as ROAS, CPA, CAC, CTR, Conversion Rate, and Revenue Growth.
Market Research & Strategy - Stay updated with the latest digital marketing trends and platform

updates.
Identify recent growth prospects and scaling strategies.
Analyze competitor campaigns and industry benchmarks.

Required Skills:
Strong hands-on experience in Meta Ads (Facebook & Instagram Ads).
Expertise in Google Ads.
Experience with Google Analytics, Google Tag Manager, and Pixel Tracking.
Kn

📌 Performance Marketing Executive Kolkata
🏢 Kase Care
📍 Kolkata