Key Responsibilities -
Digital Marketing Strategy & Execution
Develop and implement digital marketing plans aligned with business objectives.
Manage the company's LinkedIn presence and ensure consistent brand visibility.
Prepare monthly content calendars and coordinate content publishing schedules.
Review, approve, and publish marketing content across digital platforms.
Monitor digital marketing performance, including reach, engagement, followers, website traffic, and lead generation.
Ensure all marketing activities are measurable and supported by performance data.
Identify prospects to improve brand awareness, audience engagement, and lead generation.
Website Management & AI Discoverability
Lead website content enhancement initiatives to improve SEO and AI search visibility.
Coordinate with content creators and web developers for website updates and optimization.
Ensure product and service pages are regularly reviewed and updated with relevant content.
Manage Google Search Console, website analytics, and performance monitoring.




Develop FAQ and knowledge-based content to improve search rankings and customer accessibility.
Conduct periodic reviews of company visibility on AI-driven search platforms and recommend improvements.
Marketing Analytics & Reporting
Track and analyze key marketing and sales performance indicators.
Prepare weekly and monthly performance reports for management review.
Monitor campaign effectiveness and recommend corrective actions where required.
Present insights, trends, and improvement opportunities based on data analysis.
Maintain dashboards and reports for management decision-making.
Team Leadership & Vendor Coordination
Lead and supervise the Digital Marketing team to ensure timely completion of assigned tasks.
Issue explicit written briefs, objectives, and timelines for all marketing projects.
Review and approve all creative, digital, and communication materials before release.
-

📌 Digital Marketing Manager Vikhroli (India)
🏢 IMCO Alloys
📍 India