6-10 years of overall Salesforce experience with robust hands-on expertise in Salesforce Data Cloud
(Data 360) and Salesforce Marketing Cloud. Experience in implementing end-to-end customer data and engagement solutions is required.
Role Summary
Seeking an experienced Salesforce professional with strong expertise in Salesforce Data Cloud (Data 360) and Marketing Cloud to design and deliver unified customer engagement solutions. The role involves building customer profiles, identity resolution, segmentation, and audience activation in Data Cloud, while leveraging Marketing Cloud for personalized campaigns, journey orchestration, and multi- channel engagement.
The ideal candidate should have hands-on experience integrating Data Cloud insights with Marketing Cloud to enable data-driven, real-time customer experiences across the customer lifecycle.
Required Skills
Strong hands-on experience with Salesforce Data Cloud (Data 360).
Experience with Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data
Mapping.
Expertise in Identity Resolution and Unified Customer Profiles.
Experience creating Segments and Audience Activation.
Hands-on experience with Calculated Insights and Data Transformations.
Understanding of Data Governance, Consent Management, Data Spaces, and Security.
Experience with real-time and batch data ingestion.
Strong knowledge of customer data models and customer 360 architecture.
Experience integrating Data Cloud with Salesforce Clouds and external systems.
Hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
Expertise in customer journey orchestration and campaign management.
Experience implementing personalized and targeted marketing campaigns.
Strong understanding of subscriber management, data extensions, and audience segmentation.
Knowledge of AMPscript, SQL, and Marketing Cloud best practices.
Ability to use Data Cloud audiences and unified profiles to drive Marketing Cloud campaigns.
Experience activating Data Cloud segments into Marketing Cloud Journeys.
Design and implementation of real-time personalization and next-best-action use cases.
Customer lifecycle marketing using unified customer data.
Experience creating data-driven engagement strategies across email, mobile, and digital channels.
Knowledge of CDP-led personalization and customer engagement frameworks.
Experience measuring campaign effectiveness using customer insights and engagement analytics.