Sales Manager – IELTS / PTE / CELPIP

Company: LinguoPrep

Job Type: Full-Time | Remote

Salary: ₹25,000 – ₹35,000 per month + Performance-Based Growth

IMPORTANT: READ BEFORE APPLYING

This position is for an experienced Education Sales / Counselling Sales Manager.

You should apply ONLY if you have:

- Minimum 2+ years of student counselling / education sales experience
- Minimum 1 year of experience managing or supervising a sales/counselling team
- Experience in at least one of these areas:
- IELTS / PTE / CELPIP coaching sales
- Study Abroad counselling
- Immigration counselling
- Language training sales
- Student admissions / course counselling
- Experience handling inbound student leads through phone and WhatsApp
- Experience managing follow-ups, demos, conversions and enrollment targets
- Personally handled student counselling and sales before becoming a manager

DO NOT APPLY if your experience is mainly in:
- Banking
- Insurance
- Real Estate
- Retail
- Telecom
- Loan/Credit Card Sales
- General BPO
- FMCG
- Corporate/B2B sales without student counselling experience

Strong sales numbers from an unrelated industry will not be considered sufficient for this role.

About LinguoPrep

LinguoPrep is an online language-training company providing CELPIP, IELTS, PTE, French and other language preparation programs to students and professionals preparing for immigration, permanent residence, study abroad and career opportunities.

We operate a lead-driven online sales model, where students enquire through digital channels and are counselled through phone and WhatsApp before direct enrollment or a demo class.

We are hiring a Sales Manager who can take complete ownership of the sales team and enrollment numbers.

This is not a reporting-only or coordination role.

The Sales Manager will be expected to actively manage counsellors, leads, follow-ups, demos, conversions and daily sales performance.

Your Main Responsibility

You will be responsible for the complete student sales funnel:

New Lead → Contact → Counselling → Demo/Direct Closing → Follow-Up → Enrollment

Your primary objective will be to generate the maximum possible enrollments from the available leads.

Key Responsibilities1. Manage the Sales & Counselling Team

- Manage and supervise the complete team of sales counsellors.
- Set counsellor-wise daily, weekly and monthly enrollment targets.
- Review performance every day.
- Identify counsellors who are underperforming.
- Coach counsellors on counselling, objection handling, follow-ups and closing.
- Maintain discipline and accountability in a remote team.
- Ensure every counsellor understands their targets and current achievement.

1. Lead Management & Utilization

- Ensure every genuine new lead is properly assigned.
- Ensure leads are contacted quickly.
- Track whether counsellors are actually working on their assigned leads.
- Prevent leads from being ignored or forgotten.
- Distribute leads according to counsellor workload and performance.
- Ensure lead status is correctly updated in CRM/reporting systems.
- Identify counsellors who are receiving leads but not converting them.

The Sales Manager will be responsible for lead utilization, not simply lead distribution.

1. Student Counselling & Closing

You must be comfortable personally speaking with students. You will be expected to:
- Understand the student's requirement.
- Explain the correct course/program.
- Handle fee objections.
- Handle difficult or confused students.
- Support counsellors with high-potential leads.
- Take over important leads when senior counselling is required.




- Help the team close students instead of repeatedly following up without direction.

1. Follow-Up Management

Follow-up discipline is a major part of this position. You must ensure that counsellors do not only focus on fresh leads.

You will monitor

- Interested students
- Hot leads
- Demo-pending students
- Demo-attended students
- Payment-pending students
- Students requiring another follow-up
- Older opportunities that can still be converted

Every important lead should have a clear next action.

1. Demo Conversion

LinguoPrep uses demo classes as an significant part of the sales process. You will be responsible for:
- Proper demo booking
- Student reminders
- Demo attendance
- Coordination with the academic team
- Immediate post-demo follow-up
- Tracking demo-to-enrollment conversion
- Identifying why students attend demos but do not enroll

The objective is not just to book demos — it is to convert demos into paid students.

1. Sales Funnel & Conversion Tracking

You should be comfortable working with numbers.

You will regularly track

- Leads Received
- Leads Contacted
- Interested Students
- Direct Enrollments
- Demos Booked
- Demos Attended
- After-Demo Enrollments
- Total Enrollments
- Counselor-wise Conversion %
- Overall Conversion %
- Target vs Achievement

You should be able to identify where conversion is dropping and why.

Example

If leads are sufficient but enrollments are low, you should be able to determine whether the problem is:

Contact → Counselling → Demo Booking → Demo Attendance → Follow-Up → Closing and then take corrective action.

1. Improve Counsellor Performance

The Sales Manager should regularly:
- Review calls/conversations.
- Identify counselling mistakes.
- Improve opening conversations.
- Improve objection handling.
- Improve course explanation.
- Improve follow-up quality.
- Improve closing techniques.
- Train weak counsellors.
- Share successful approaches across the team.

We need someone who can improve the team's conversion rate, not someone who only asks counsellors for daily reports.

1. Reporting to Management

Maintain simple and accurate sales reporting. Management should be able to clearly understand:
- How many leads were received
- How effectively leads were utilized
- How each counsellor is performing
- How many demos were booked and attended
- How many students enrolled
- Current conversion %
- Target vs achievement
- Where the sales funnel is weak
- What corrective action is being taken

Reports should help management make decisions, not simply create more data.

1. Coordination With Academic Team

Work closely with trainers and the academic team regarding:
- Demo schedules
- Batch availability
- Student requirements
- Special student cases
- Course information
- Trainer availability
- Sales-to-academic handover

Performance Ownership You will be directly accountable for:

✓ Team Enrollments

✓ Individual Counsellor Performance

✓ Lead Utilization

✓ Follow-Up Discipline

✓ Demo Attendance

✓ Demo-to-Enrollment Conversion

✓ Overall Sales Conversion

✓ Monthly Target Achievement

Mandatory Experience

Candidates must have

- 2+ years of student-facing education/counselling sales experience




- 1+ year managing/supervising a sales or counselling team
- Experience working with inbound student leads
- Experience handling students through phone and WhatsApp
- Experience with monthly enrollment/revenue targets
- Experience monitoring individual salesperson/counsellor performance

Strong Preference Will Be Given To Candidates From:
- IELTS / PTE / CELPIP Institutes
- Online Language-Training Companies
- Study Abroad Consultancies
- Immigration Companies
- Student Admissions / Education Counselling Companies

Direct IELTS/PTE/CELPIP sales-management experience will receive first preference.

Required Skills

- Strong student counselling ability
- Strong sales closing skills
- Excellent follow-up management
- Valuable objection handling
- Team-management ability
- Ability to coach underperforming counsellors
- Strong understanding of sales funnels and conversion %
- Comfortable with Google Sheets and CRM systems
- Comfortable managing WhatsApp and phone-based leads
- Good spoken English
- Robust ownership and accountability
- Ability to work independently in a remote environment
- Target-oriented mindset
- Strong problem-solving ability

This Role Is NOT Suitable For Someone Who:
- Has only worked as a Sales Manager but has never personally counselled students.
- Has only B2B/corporate sales experience.
- Has never handled student leads.
- Has never managed counsellor follow-ups.
- Has no experience with education/course sales.
- Only prepares reports but does not actively improve sales.
- Is uncomfortable being accountable for team enrollment targets.

What Success Looks Like A successful Sales Manager at LinguoPrep will ensure that:
- New leads are attended properly.
- Leads have clear ownership.
- Counsellors maintain disciplined follow-ups.
- Old leads are not forgotten.
- Counselling quality continuously improves.
- Demo attendance improves.
- Demo-to-enrollment conversion improves.
- Weak counsellors receive coaching.
- Solid counsellors receive appropriate lead opportunities.
- Sales data remains accurate.
- Conversion problems are identified early.
- Enrollment targets are consistently achieved.

Compensation & Growth Salary: ₹25,000 – ₹35,000 per month

Plus

- Performance-based growth
- Opportunity to manage and build a growing sales department
- Long-term leadership opportunity within LinguoPrep
- Full-time remote working opportunity

Growth will be linked to actual team performance, conversion improvement and enrollment achievement. Selection ProcessStage 1 — Resume Screening

Only candidates meeting the mandatory education-sales criteria will proceed.

Stage 2 — Initial Interview

Discussion about previous roles, responsibilities and education-sales experience.

Stage 3 — Sales Numbers Verification

Candidate should be able to clearly explain:

- Previous monthly lead volume
- Personal target
- Actual achievement
- Team target
- Team achievement
- Number of counsellors managed
- Approximate conversion rate

Stage 4 — Student Counselling / Mock Sales Call Candidate may be given a sample IELTS/PTE/CELPIP enquiry and asked to handle the student.

Stage 5 — Sales Management Case

Candidate may be given a situation involving low conversions or counsellor underperformance and asked how they would solve it.

Stage 6 — Final Management Interview MANDATORY INFORMATION TO INCLUDE WHILE APPLYING

Pay: ₹14,342.69 - ₹35,092.47 per month

Application Question(s)

- team handling of sales in linguprep

Experience:
- Sales management: 3 years (Required)

Work Location: Hybrid remote in Mohali, Punjab

📌 Sales Manager (Sahibzada Ajit Singh Nagar)
🏢 linguoprep
📍 Sahibzada Ajit Singh Nagar