Lead and manage the marketing team , setting explicit priorities, KPIs, campaign ownership, and performance expectations.
Plan, execute, and optimize email marketing campaigns using Zoho Campaigns , Zoho CRM, and other marketing platforms.
Drive B2B lead generation through LinkedIn, email outreach, website inquiries, databases, and digital marketing initiatives.
Build and optimize email sequences , audience segmentation, A/B testing, automation, lead nurturing, and follow-up strategies.
Manage and optimize the company website, landing pages, and content for improved user experience and conversions.
Implement and monitor SEO strategies , including keyword research, on-page SEO, technical SEO, and content optimization.
Maintain and update Zoho CRM , ensuring accurate lead management, campaign tracking, lead nurturing, and reporting.
Analyze campaign and lead-generation performance using Google Analytics, Search Console, Zoho Analytics, and other reporting tools.
Collaborate with Sales, Design, and Operations to improve lead quality, marketing-to-sales conversion, branding,



and business growth.

What We're Looking For:
Proven experience in leading and managing a marketing team , with responsibility for targets, execution, mentoring, and performance.
Solid hands-on experience in Email Marketing and B2B Lead Generation .
Demonstrated experience in generating and nurturing qualified leads and improving campaign-to-conversion performance.
Experience with Zoho CRM, Zoho Campaigns , and marketing automation tools.
Knowledge of WordPress or similar CMS platforms.
Proficiency in Google Analytics, Google Search Console , and digital marketing reporting.
Robust understanding of LinkedIn marketing , B2B outreach, branding, and content strategy.
Proficiency in MS Excel and PowerPoint.
Excellent written and verbal communication, leadership, analytical, and problem-solving skills.

Required Skills & Tools:
8–12 years of experience in B2B digital m

📌 Marketing Lead Noida
🏢 Mepa2z
📍 Noida