ABOUT US

Artisan Craft is a design-led furnishing and wall décor company specializing in premium wallpapers, bespoke wall art, embroidered wallcoverings, textiles, textures, and customized interior solutions for residential and commercial projects.

We combine contemporary design, traditional craftsmanship, digital technology, and bespoke product development to create distinctive surfaces and wall experiences for architects, interior designers, hospitality projects, and discerning clients.

JOB SUMMARY

We are looking for a Sales & Design Executive who combines strong design expertise with client-facing and business development skills.

The ideal candidate should have a degree in Textile Design, Surface Design, Fashion/Textile Design, Interior Design, or a related discipline from a reputed design institute, along with 3–5 years of professional experience.

This is not a conventional sales role. The candidate should be able to understand a client's design requirements, develop or modify the design, create visual presentations, recommend suitable materials and finishes, and convert the design conversation into a commercial opportunity. The candidate should therefore have a combination of:

Design + Technical Understanding + Client Interaction + Sales Ability.

The candidate will work closely with architects, interior designers, design studios, and retail clients to develop customized wallpapers, murals, embroidered surfaces, motifs, textiles, and other wall-covering solutions.

KEY RESPONSIBILITIES

Design-Led Sales

- Meet architects, interior designers, design studios, and retail clients to understand project requirements.
- Translate design briefs into suitable wallpaper, surface, textile, embroidery, and wallart solutions.
- Present relevant Artisan Craft products and develop customized concepts where required.
- Provide design-led recommendations rather than functioning only as a product salesperson.
- Follow up on enquiries and convert design discussions into quotations, samples, and orders.

Surface & Textile Design

- Develop and modify motifs, patterns, textures, repeats, colourways, and artwork for wallpaper and wallcovering applications.
- Adapt existing artwork and designs according to project dimensions, scale, colour palette, and application requirements.
- Develop customized designs for architects and interior designers.
- Understand how artwork translates from a digital file into an actual printed, embroidered, textured, or embellished surface.

Design Visualization & Presentation

- Prepare mood boards, concept boards, design presentations, elevations,



and visual references.
- Create artwork and presentations using Adobe Photoshop and Illustrator.
- Use Procreate for sketching, motif development, concept creation, and hand-drawn design exploration.
- Prepare basic CAD drawings/elevations for communicating design requirements and dimensions.
- Create accurate design layouts for production and client approvals.

Product Knowledge & Technical Coordination

- Understand different wallpaper substrates, printing techniques, textures, embroidery, embellishments, textiles, and surface finishes.
- Coordinate with the design, merchandising, production, and installation teams to ensure that proposed designs are technically feasible.
- Assist in developing samples and prototypes for customized projects.
- Understand repeat patterns, scale, proportions, colour separation, artwork resolution, and production requirements.

Client & Architect Relationship Management

- Build strong relationships with architects and interior designers.
- Regularly visit design studios and project sites where required.
- Understand upcoming projects and identify opportunities for customized wallcoverings.
- Maintain a strong pipeline of design-led sales opportunities.
- Present new collections and customized design capabilities to potential clients.

Sales & Commercial Responsibilities

- Generate business through architects, interior designers, design consultants, and project-based clients.
- Prepare quotations and coordinate internally for pricing and feasibility.
- Track leads, enquiries, samples, quotations, follow-ups, and conversions through the company's CRM.
- Achieve monthly sales and collection targets.
- Maintain accurate records of client requirements and project status.

Market & Design Research

- Track international and Indian trends in wallpapers, textiles, embroidery, surface design, luxury interiors, and décor.
- Identify new motifs, materials, techniques, and design directions.
- Study competitor products and premium international surface-design brands.
- Bring new design ideas that can be converted into commercially viable Artisan Craft collections.

REQUIRED QUALIFICATIONS & SKILLS





Education A degree/diploma from a reputed design institute in:

- Textile Design
- Surface Design
- Textile & Apparel Design
- Fashion & Textile Design
- Interior Design
- Product Design
- Communication Design

Candidates from prominent design institutes with a strong design portfolio will be preferred.

Experience

- 3–5 years of professional experience.
- Candidates with an Interior Design background and strong surface/textile design capabilities may also be considered.
- Experience in wallpaper, textiles, home décor, furnishing, surface design, or luxury interiors will be an advantage.

Design Software – Required

- Adobe Photoshop – Proficient
- Adobe Illustrator – Proficient
- Procreate – Proficient or strong working knowledge
- Basic AutoCAD/CAD drawing skills

Additional Software – Advantage

Experience with:

- Kaledo (Lectra)
- NeoTexture Edit
- Textile/surface pattern development software
- Other digital textile or repeat-pattern software will be a significant advantage.

Design Knowledge

Robust understanding of

- Surface pattern design
- Motif development
- Pattern repeats
- Colourways
- Textile structures
- Embroidery
- Textures
- Digital printing
- Wallpaper production
- Scale and proportion
- Material and finish selection

Sales Skills

- Strong communication and presentation skills.
- Ability to confidently interact with architects and interior designers.
- Strong follow-up and relationship-building skills.
- Commercial understanding and ability to convert design requirements into business.
- Willingness to travel for client meetings and project visits.

Key Performance Indicators (KPIs)

Performance will be evaluated on:

- Monthly sales achieved.
- Number of active architect/interior designer accounts.
- New qualified design leads generated.
- Conversion of enquiries into orders.
- Number of customized designs developed.
- Speed and accuracy of design response.
- Number of new projects identified.
- Repeat business from architects/designers.
- CRM discipline and follow-up.
- Contribution to new product and surface-design development.

Benefits

- Competitive salary with performance-based incentives.
- Opportunity to work with leading architects and interior designers.
- Exposure to luxury interiors, textiles, embroidery, wallpapers, and bespoke surface design.
- Opportunity to participate in new product and collection development.
- Dynamic and collaborative design-led work workplace.
- Strong career growth opportunity across Design, Product Development, and Business Development.

📌 Sales & Design Executive – Surface & Textile Design (Mumbai)
🏢 The Artisan Craft
📍 Mumbai