Job Purpose

Willmount Resorts is looking for an experienced and result-oriented Head of Sales & Marketing to lead and manage the complete Sales and Marketing function.

The role will be responsible for leading two key teams:

- Sales Team – Customer Relations Executives responsible for enquiries, bookings, customer follow-up, conversions, and guest relationships.
- Marketing Team – Media Team responsible for social media, content, campaigns, branding, promotions, and digital presence.

The ideal candidate will be responsible for driving room/resort bookings, revenue growth, brand visibility, customer acquisition, and overall business development for Willmount Resorts.

Key Responsibilities

1. Sales Team Management – Customer Relations & Bookings

- Lead, supervise, and motivate the Customer Relations Executive team.
- Set daily, weekly, and monthly booking and revenue targets.
- Monitor all enquiries received through calls, WhatsApp, social media, website, online platforms, and other channels.
- Ensure every enquiry is responded to promptly and professionally.
- Monitor the complete customer journey from enquiry to booking confirmation and post-stay follow-up.
- Develop strategies to improve enquiry-to-booking conversion rates.
- Track cancellations, follow-ups, lost leads, repeat customers, and referral business.
- Establish effective sales scripts, follow-up procedures, and customer handling standards.
- Handle important customers, corporate clients, group bookings, and high-value enquiries.
- Identify opportunities for upselling rooms, packages, food & beverage, events, and other resort services.
- Review daily sales reports and take corrective action where required.
- Train the sales team in communication, negotiation, customer service, and closing techniques.

1. Marketing Team Management – Media & Digital

- Lead and manage the Media/Marketing Team.




- Develop and implement the overall marketing strategy for Willmount Resorts.
- Plan and manage social media content across relevant platforms.
- Oversee photography, videography, reels, promotional videos, graphics, and other creative content.
- Ensure consistent branding and communication across all platforms.
- Plan promotional campaigns for rooms, packages, events, festivals, holidays, and special offers.
- Coordinate paid advertising and digital marketing campaigns.
- Monitor campaign performance, leads, enquiries, reach, engagement, and conversions.
- Work with the media team to create content that drives direct enquiries and bookings.
- Monitor competitors, market trends, customer preferences, and emerging digital opportunities.
- Develop campaigns to increase brand awareness and attract new customer segments.
- Coordinate with influencers, travel partners, corporate clients, and other promotional partners where required.

1. Sales & Marketing Coordination

- Ensure the Sales and Marketing teams work together towards common revenue targets.
- Convert marketing leads into actual bookings through effective coordination with the sales team.
- Analyse which campaigns, platforms, and content generate the highest-quality enquiries.
- Develop monthly sales and marketing plans.
- Prepare and present performance reports to management.
- Track key performance indicators such as:
- Total enquiries
- Booking conversion rate
- Revenue generated
- Average booking value
- Repeat customers
- Lead response time
- Marketing-generated leads
- Campaign performance
- Customer acquisition cost




- Recommend improvements to increase bookings and profitability.

1. Business Development

- Identify new revenue opportunities and customer segments.
- Develop relationships with corporate companies, travel agents, event planners, wedding planners, tour operators, and other business partners.
- Explore opportunities for group bookings, corporate stays, weddings, events, retreats, and special packages.
- Develop strategic partnerships to increase resort occupancy and revenue.
- Support management in pricing, packages, promotions, and seasonal sales strategies.

1. Customer Experience & Brand Reputation

- Ensure high standards of customer communication and service.
- Monitor customer feedback and online reviews.
- Work with operations teams to address customer complaints and recurring issues.
- Develop strategies to increase positive reviews, referrals, and repeat bookings.
- Protect and strengthen the brand image of Willmount Resorts.

Candidate Requirements

- Bachelor's degree in Marketing, Business Administration, Hospitality, or a related field.
- 3–7 years of experience in sales and marketing, preferably in resorts, hotels, hospitality, travel, or tourism.
- Proven experience managing both sales and marketing teams.
- Strong understanding of hospitality sales and booking conversion.
- Experience with digital marketing and social media campaigns.
- Strong leadership and team-management skills.
- Excellent communication, negotiation, and customer relationship skills.
- Strong analytical and reporting abilities.
- Target-oriented and commercially focused.
- Ability to develop and execute strategies independently.
- Strong understanding of customer behaviour and hospitality market trends.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Adaptable schedule

Work Location: In person

📌 Sales and Marketing Team Leader (Kakkanad)
🏢 Willmount Resort
📍 Kakkanad