- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
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- Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
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- Maintain strong relationships with clients and agencies in the person’s portfolio
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- Market Information
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- Conducting competition tracking and monitoring on frequent basis
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- Understand in detail about client spends at a brand level and then develop Go to Market approach
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- To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
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- Media Tracking to generate prospects
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- Provide written brief to programming for the spot / commercial based on inputs from client / agency
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- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
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- Ensure the pricing is maintained as per stipulated target
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- Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
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- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment