Role & responsibilities

1. Book Identification and Display (Product Pitching)

- Regularly inform shopkeepers about the publication's newly released books, bestsellers, and the complete catalog.
- Ensure to show sample copies to the shopkeepers to explain the book's quality, cover design, and content.

2. Order Collection and Stock Management (Order Generation)

- During shop visits, generate new orders by keeping track of which books have sold out and which are in high demand.
- Book advance orders and maintain adequate stock if the season for educational or exam-oriented publications is approaching.

3. Coordination with Local Sellers (Wholesalers / Retailers / Indirect Retailers)

- When school or tuition class teachers recommend a book, ensure that sufficient stock of that book is already available at the local bookstores near that institution.
- Act as a bridge between the retailer and the company to prevent a shortage of books in the market when demand increases.
- Identify new counters for boosting sales.

4. Building Relationships with Shopkeepers (Relationship Management)

- Develop positive business relationships with booksellers through regular visits, engaging them to recommend your books to customers.
- Listen to merchants' issues such as returns of goods or replacing damaged copies and provide a quick resolution at the company level for any other problems.

5. Visibility and Promotion (Display & Promotion)

- Persuade and encourage the shopkeeper to place your publication's books in a prominent location in the shop (where they easily catch the customers' eyes).
- Arrange to display publications according to the season in the display stands provided. Also, ensure posters, danglers, and other advertising materials are displayed, and verify if previously placed promotional materials are still in their proper places.

6. Market Research and Feedback (Market Research)





- Obtain a ground report on which publisher's books schools are currently using the most and what kind of books might be in demand in the future. Additionally, gather details on which competitor publications are visible in stock during shop visits.
- Provide information to the company regarding the prices, discount schemes, and marketing strategies of competitor publications in the market.

7. Payment and Recovery (Payment Collection)

- Ensure that payments for goods provided on credit in the market are received within the stipulated time frame.
- Recover old outstanding dues and ensure that large amounts do not remain pending.

8. Daily Reporting

- Prepare and submit a daily or weekly report to the management detailing how many bookstores were visited each day, how many new orders were received, the total payment collected, and the overall feedback from the shopkeepers.

9. Direct Contact with Educational Institutions

- In addition to bookstores, personally visit private tuition classes.
- Arrange meetings with tuition center administrators and subject teachers to explain the features and benefits of the books to them.

Preferred candidate profile

- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Good relationship-building ability.
- Strong follow-up and collection skills.
- Ability to convince and influence retailers and teachers.
- Good market observation and competitor-analysis skills.
- Target-oriented and self-motivated.
- Good knowledge of the local bookselling/education market.
- Ability to work independently in the field.
- Basic knowledge of MS Excel / mobile reporting applications.
- Willingness to travel extensively within the assigned territory.
- Freshers and graduates are also welcome to apply.
- Candidates with prior experience in field sales, publishing, educational products, FMCG, stationery, or channel sales will have an added advantage

Locations: Ahmedabad, Surat, Rajkot, Bhavnagar, Junagadh, Mehsana

📌 Retail Executive (Ahmedabad)
🏢 Navneet Education
📍 Ahmedabad