Role Identifier Job Title: Regional Sales Manager - East Business: Laminate Deputation Location: Kolkata Band: 3 Reporting To: Chief Sales Officer Role Objective The Regional Sales Manager oversees all sales activities within a designated region, manages a team of sales representatives, and drives revenue growth by implementing effective sales strategies. This role requires strong leadership, strategic thinking, and a focus on achieving sales targets.

Job Responsibilities Sales Strategy and Planning:

- Develop and execute sales strategies to meet and exceed regional sales targets.
- Analyze market trends, customer needs, and competition to identify growth opportunities.

Team Management and Leadership

- Recruit, train, and manage a regional sales team, setting clear sales targets and goals.
- Provide guidance, coaching, and performance evaluations to the sales team.

Business Development

- Build and maintain strong relationships with key customers, clients, and partners in the region.
- Explore and pursue current business opportunities to expand market share and increase sales revenue.

Sales Operations Management

- Oversee day-to-day sales operations, ensuring adherence to sales processes and policies.
- Monitor sales metrics, analyze performance, and prepare reports for management review.

Customer Relationship Management

- Ensure high levels of customer satisfaction by addressing customer queries and concerns.
- Implement strategies to improve customer retention and foster long-term relationships.

Budgeting and Forecasting

- Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses.
- Monitor financial performance against targets and take corrective actions as necessary.

Market Analysis and Reporting





- Analyze regional market data, customer feedback, and sales reports to identify trends and opportunities.
- Prepare and present regular sales reports, forecasts, and analysis to senior management.

Key Performance

Indicators -Primary Revenue value - HPL Target -Primary Revenue Vale - LPL Target -SLC Value to the total sales Value -Project/OEM Pipeline Health -Ket Outlet Program Performance -ND Expansion - Coverage across retail, AIDS and OEMs -Primary Collection as per defined Cr. Days -Reduction in Employee Leaving within 1 Year -PJP effectiveness and adherence Internal Stakeholders - National Sales Head

- National Sales Director
- Regional Accounts Team
- Regional Supply Chain Management Team
- Regional IT Team External Stakeholders - Distributors
- Business Partners
- Senior Industry Influencers & Customers
- OEM’s Desired Position Qualification - Should have definitely worked in respectable B2C brands in the Building Material Industry (Specially working with Laminate organization)
- Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM
- Should have had exposure to world class systems & processes
- Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel
- In Sales function, should have worked as a Sales leader, managing 2 or more states , and leading large teams
- Should have worked with a Large Channel network, across T1/T2/T3 towns
- Should have exposure to managing Distributors, as well as managing Large dealers
- Working experience in managing both Retail and projects necessary Desired Education Qualification - MBA / PGDBM – Regular from a Tier II College will be preferred.

📌 Regional Sales Manager - East (Kolkata)
🏢 Merino Group
📍 Kolkata