About us: Twain Communications is a creative communications firm working with luxury, lifestyle, fashion, beauty and hospitality brands. We specialise in PR, media relations, brand partnerships, influencer outreach and event-led visibility. We’re strategic, hands-on and focused on placing the right stories, in the right spaces /n /n Location: Mumbai (Bombay-based) Nariman Point /n Work Model: Onsite /n Working Days: Monday to Friday /n Timings : 10:00 AM - 6:00 PM /n Experience: 4+ years /n Budget: 12–13 LPA (depending on experience & network) /n /n We are looking for a Public Relations Manager with a strong luxury lifestyle, beauty, fashion or hospitality background, who understands how up-to-date PR intersects with marketing, content, partnerships, and brand storytelling.

This role is for someone who understands modern PR, can own clients end-to-end, and consistently deliver visibility and coverage. /n /n Key Responsibilities /n You will be expected to independently manage multiple luxury clients while maintaining a high standard of communication, strategy, and execution. /n /n

- Leading day-to-day client servicing across luxury, lifestyle, beauty, fashion, hospitality and allied categories

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- Developing pitch notes, story angles, press releases, brand narratives and talking points

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- Executing daily pitching across print, digital, broadcast and new-age platforms

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- Building and maintaining strong media relationships with editors, journalists, stylists and content creators

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- Media mapping aligned to each client’s positioning and objectives

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- Securing consistent, high-quality coverage results and tracking outcomes

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- Strategising brand collaborations, partnerships and visibility moments in line with marketing goals

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- Liaising directly with press for interviews, features, event coverage and exclusives

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- Supporting and executing brand events, launches, shoots and experiential moments

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- Working closely with internal teams to ensure messaging, timing and positioning are aligned

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- Representing clients and the agency professionally at meetings, events and industry interactions

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- From a PR / media agency background

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- 4+ years of relevant experience in luxury lifestyle, beauty, fashion, hospitality, wellness or premium consumer brands

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- Has a strong, active media network in Mumbai across print, digital, fashion, lifestyle and culture

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- Clearly understands brand collaborations, partnerships and integrated marketing strategies

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- Confident writing and editing press releases, pitch notes and strategic angles

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- Well-presented, articulate and polished - comfortable dealing with senior media and luxury clients

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- Can work independently, manage pressure and handle multiple accounts seamlessly

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- Is proactive, detail-oriented and has a strong instinct for what makes a story newsworthy

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📌 Public Relations Manager (Mumbai)
🏢 Twain Communications
📍 Mumbai