Key Responsibilities /n /n

- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.

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- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.

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- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.

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- Monitor campaign performance, pacing, and budgets to achieve client KPIs.

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- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.

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- Analyze campaign data and provide actionable insights and recommendations.

/n /n Required Skills /n /n

- Robust hands-on experience with DV360 and programmatic media buying.

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- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.

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- Experience managing Display, Video, YouTube, and Performance campaigns.

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- Strong knowledge of audience targeting, bidding strategies, and campaign optimization.

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- Experience with conversion tracking, attribution, and performance measurement.

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- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).

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📌 Programmatic Manager (Mumbai)
🏢 LS Digital Group
📍 Mumbai