**Public Relations Intern → Deputy PR Manager A 6-Month Luxury PR Career Track at Niyaz & Co

Niyaz & Co | Luxury Decor & Home Objects

Niyaz & Co is a luxury decor and home objects brand specialising in high-end living and decor pieces, imported finds, and thoughtfully handmade objects.

We are looking for an ambitious, articulate and highly motivated individual to join us as a Public Relations Intern and grow with the brand through our structured 2+4 Career Track.

This opportunity is designed for someone who doesn't want an internship that simply ends after six months.

The Career Path

- 2 Months — Foundation & Evaluation
- 4 Months — Paid PR Internship
- 6 Months — Full-Time Opportunity as Deputy PR Manager

For a candidate who demonstrates exceptional performance, ownership, PR ability and leadership potential throughout the programme, Niyaz & Co intends to offer a full-time position as Deputy PR Manager upon successful completion of the six-month internship. The full-time transition is subject to performance, successful completion of the programme and mutual fit.

Our goal is to identify someone who can eventually help build, manage and lead the PR function of Niyaz & Co.

MONTHS 1–2 | LEARN

Unpaid Foundation & Evaluation Phase The first two months are designed to give you a strong foundation in luxury PR while allowing both you and us to evaluate the fit.

You will learn and work on:

- Luxury PR and brand communication
- Media and journalist research
- PR pitching
- Brand and product storytelling
- Influencer and creator relations
- Luxury interiors and lifestyle media
- Event and launch PR
- Competitor and market research
- Building professional relationships
- Identifying PR opportunities
- Compensation: Unpaid
- At the end of this phase, we evaluate your initiative, communication, learning ability, discipline, PR instinct and overall contribution.****MONTHS 3–6 | EXECUTE

Paid PR Internship Candidates who successfully progress through the foundation phase will move into a paid four-month internship with increasing responsibility and ownership.

You will be expected to contribute to:

- Media outreach and relationship building
- PR campaigns and pitches
- Editorial opportunities
- Influencer and designer collaborations
- Product placements
- Events and brand activations
- Press communication
- PR calendars and campaign planning
- Brand visibility initiatives




- Identifying new partnerships and opportunities
- Tracking PR activity and outcomes
- Compensation: Paid
- During these four months, we want to see you move from learning PR to actually thinking like a PR skilled.****AFTER 6 MONTHS | LEAD

Full-Time Role — Deputy PR Manager This is where the programme can become a career.

Candidates who successfully complete the six-month programme and demonstrate the required level of performance and leadership potential will be considered for a full-time position as Deputy PR Manager at Niyaz & Co.

As Deputy PR Manager, you will be expected to take significantly greater ownership of the brand's PR ecosystem, including:

- Developing and executing PR strategy
- Building relationships with key media and editors
- Managing influencer and industry relationships
- Creating PR campaigns and brand stories

- Identifying strategic collaborations
- Managing PR calendars and initiatives

- Supporting launches and events
- Creating opportunities for editorial visibility
- Building the brand's presence within luxury interiors, lifestyle and design
- Eventually mentoring and managing junior PR resources
- This is not a guaranteed automatic promotion. The full-time role is offered based on successful completion, performance, capability and mutual fit.

- Who We're Looking For
- We aren't simply looking for someone with a PR degree or an impressive CV.
- We're looking for potential.****You may be the right person if you are:
- Exceptionally articulate and confident
- A strong writer and storyteller
- Naturally curious about people, brands and culture
- Passionate about luxury, interiors, design, fashion, lifestyle or art
- Comfortable initiating conversations with new people
- Proactive rather than instruction-dependent

- Resourceful and creative
- Comfortable working with limited resources
- Highly organised and detail-oriented
- Ambitious about building a long-term career in PR
- Comfortable taking ownership and accountability




- Fresh graduates and candidates with relevant internship or early-career experience are welcome.

What We Value
1. - Initiative
- You don't wait for someone to tell you what to do.

1. PR Instinct

- You can recognise a story, opportunity or relationship before it becomes obvious.

1. Communication

- You understand that different people require different conversations.

1. Taste

- You understand the visual, emotional and cultural language of luxury.

1. Ownership

- You care about outcomes, not just completing tasks.

1. Curiosity

- You actively learn about media, people, brands, design and culture.

1. Persistence

- You understand that meaningful PR relationships are built over time.

A Different Kind of PR Internship We don't want someone whose definition of PR is simply:

“Send emails → follow up → wait for coverage.”

We want someone who asks:

“What can we make people care about?”

Someone who can turn a product into a story.

A story into a conversation.

And a conversation into a relationship.

If you want to build a career in luxury PR and eventually take ownership of the PR function of a growing luxury brand, this opportunity is designed for you.

Selection Process

Shortlisted candidates may be asked to complete a practical PR Challenge.

The Challenge

You have one Niyaz & Co decor object and ₹0 advertising budget.

Your objective

Make the right people talk about it within 30 days.

We want to see your:

- Creativity
- PR thinking
- Luxury positioning
- Storytelling
- Resourcefulness
- Understanding of media and relationships
- Ability to turn an idea into an actionable plan

We're more interested in how you think than how polished your presentation looks.

Programme at a Glance

Position: Public Relations Intern

Brand: Niyaz & Co

Industry: Luxury Decor & Home Objects

Duration: 6 Months

Months 1–2: Unpaid Foundation & Evaluation

Months 3–6: Paid Internship

After 6 Months: Full-Time Opportunity as Deputy PR Manager

Experience: Freshers & relevant early-career candidates welcome

Location: Delhi, India

Work Mode: Hybrid The promise of the programme

- Learn for 2 months.
- Execute for 4 months.
- Prove yourself.
- Build a career.

If you have the ambition to eventually become a Deputy PR Manager at a luxury brand, we want to hear from.**

📌 PR Intern (Delhi)
🏢 niyaz
📍 Delhi