About DigiBegin Consulting

We are an Amazon Ads Verified Partner agency managing marketplace growth for 40+ brands across India, the US, UAE and the UK.

We do not run ads for the sake of spend. We scale accounts on a profit-first model, using structured campaign architecture and keyword-level economics to decide where a brand grows — and where it deliberately does not.

What You’ll Own (Key Responsibilities)

Campaign Architecture & Execution

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Build and manage Amazon campaign structures across Sponsored Products, Sponsored Brands and Sponsored Display, using a defined P1/P2/P3 priority architecture rather than ad-hoc campaign sprawl

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Run Flipkart PLA and PCA campaigns — including the call on where Smart campaigns are appropriate and where manual control is non-negotiable

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Own product targeting as a deliberate share-capture lever, not an afterthought

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Manage search term mining, negation hygiene and keyword graduation from auto to phrase to exact on proven-CVR terms

Keyword Research & Opportunity Sizing

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Run structured keyword research using Helium 10

(Cerebro, Magnet, Black Box) — reverse-ASIN competitor mining, search volume and relevance filtering, and gap analysis against the brand’s current ranking

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Build the keyword universe that drives both ad targeting and listing optimisation, in coordination with the Operations team

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Size the addressable opportunity per SKU before spend is committed, not after

MIS & Reporting Infrastructure

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Build, own and maintain MIS dashboards across the client portfolio — spend, revenue, ACoS, TACoS, CVR, organic vs paid share and SKU-level contribution

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Maintain a single source of truth per account with a weekly refresh cadence — no last-minute scrambling before a client review

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Flag anomalies proactively — spend drift, CVR drops, inventory-driven performance breaks — before the client notices them

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Evolve the reporting format as the portfolio grows.



This is infrastructure, not a recurring chore

Analysis & Profitability

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Track keyword-level CVR against category benchmarks and identify where the brand has a genuine scaling advantage

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Manage TACoS and contribution-margin outcomes, not just ACoS optimisation

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Identify headroom — which SKUs and keywords have room to grow profitably, and which are already at ceiling

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Understand how paid velocity influences organic rank on both platforms, and build ad plans that serve ranking objectives

Client-Facing

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Present monthly and fortnightly performance reviews directly to brand teams — with a point of view, not just a dashboard walkthrough

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Translate ad data into commercial recommendations: pricing, inventory risk, listing gaps and category-entry decisions

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Contribute to festive and event planning (Great Indian Festival, Big Billion Days) — SKU prioritisation, targeting readiness and budget phasing

Must-Haves

- 2+ years running paid campaigns on both Amazon Ads and Flipkart Ads (agency or brand side)
- Hands-on Helium 10

— specifically Cerebro and Magnet for keyword and competitor research, not occasional use

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Hands-on across at least 3–4 distinct categories — you understand that a supplements account and a home-décor account do not behave the same way

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Working understanding of Amazon’s ranking logic and Flipkart’s listing and relevance signals — specifically, how ads and organic performance feed each other

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Comfort with Search Query Performance / Brand Analytics, Amazon Ads Console and Flipkart Ads Console

- Robust Excel / Google Sheets

— pivots, lookups, keyword-level analysis, and the ability to build and maintain a dashboard from raw exports without hand-holding

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Ability to defend a recommendation with data in front of a client

Good to Have

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Exposure to international marketplaces (US, UAE, UK)

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Experience managing ₹10L+ monthly ad spend across a portfolio

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Familiarity with Flipkart marketplace operations

📌 PPC Lead Amazon Ads & Flipkart (Thane)
🏢 DigiBegin Consulting
📍 Thane