Job Title: Performance Marketing Executive

Location: Iskon, Ahmedabad (On-site)

Experience: 2-6 Years

Shift Timing: 10 AM to 7 PM

Key Responsibilities

1. Paid Advertising Campaigns: Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.

2. Campaign Optimization: Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.

3. Lead Generation & Conversion: Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.

4. Ad Creation & A/B Testing: Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.

5. Keyword & Audience Research: Conduct keyword research, competitor analysis, audience research, and identify current opportunities to improve campaign performance.

6. Performance Tracking & Reporting: Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.

7. Analytics & Conversion Tracking: Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.

8.



Budget Management: Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.

9. Campaign Strategy: Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.

10.Collaboration: Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.

11.Market & Platform Updates:

Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 2-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
- Strong practical experience with Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
- Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
- Strong analytical and problem-solving skills.
- Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
- Good communication and reporting skills.
- Google Ads Certification will be an added advantage.

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