Company Description eWorkplace Apps delivers specialized manufacturing and distribution solutions built exclusively on the Acumatica platform. The company provides industry-specific products, integrations, extensions, consulting, and training to support end-to-end needs of discrete and process manufacturers and distributors. Flagship offerings include Quality Management and Process Manufacturing for Acumatica, along with Validation as a Service (VaaS) that complies with FDA 21 CFR Part 11 and AWS-based private cloud hosting for secure validated environments.

Based in Aliso Viejo, CA, eWorkplace Apps brings together a team of more than 50 Acumatica developers, implementation consultants, and analysts with deep domain expertise. Team members collaborate closely with clients to optimize operations and help them fully leverage the Acumatica platform.

Role Description The PPC Specialist is a full-time, on-site role based in Indore, responsible for planning, executing, and optimizing pay-per-click campaigns across platforms such as Google Ads, Microsoft Advertising, and social media networks. This role involves conducting keyword research, structuring campaigns and ad groups, writing and testing ad copy, and managing bid strategies to maximize ROI and lead generation. The PPC Specialist will monitor campaign performance, analyze data, prepare reports, and make data-driven adjustments to improve click-through rates, conversion rates, and cost efficiency.





Daily responsibilities also include collaborating with marketing and sales teams to align campaigns with business goals, coordinating landing page optimization, and staying current with platform updates and industry best practices. The role requires proactive management of budgets, identification of current opportunities for growth, and adherence to brand and compliance guidelines.

Qualifications

- Strong PPC campaign management skills, including keyword research, bid strategy, and ad copy creation.
- Proficiency with major advertising platforms such as Google Ads, Microsoft Advertising, and social media ad managers.
- Ability to analyze campaign performance using analytics tools, track conversions, and create clear, actionable reports.
- Solid understanding of digital marketing concepts, including SEO basics, landing page optimization, and funnel tracking.
- Experience with A/B testing of ads and landing pages to improve click-through and conversion rates.
- Comfort working with spreadsheets and dashboards for budget management, performance monitoring, and forecasting.
- Strong communication and collaboration skills to work effectively with marketing, sales, and product teams.
- Detail-oriented, organized, and able to manage multiple campaigns and priorities in a fast-paced environment.
- Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.
- Experience in B2B or software/technology marketing is an advantage; familiarity with manufacturing or distribution sectors is a plus.

📌 PPC Specialist (Indore)
🏢 eWorkplace Apps
📍 Indore