About the Role

We are looking for a Performance Marketing Specialist with strong hands-on experience in Real Estate Lead Generation to join our team.

The ideal candidate should be able to independently plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube Ads.

You will be responsible for generating high-quality real estate leads, improving campaign performance, controlling CPL, and continuously optimizing campaigns to deliver better ROI for our clients.

KEY RESPONSIBILITIES

Meta Ads – Facebook & Instagram

- Plan and execute lead generation campaigns for real estate projects.
- Set up and manage Meta Ads campaigns, ad sets, audiences, and creatives.
- Work with Lead Forms, WhatsApp campaigns, Landing Page campaigns, and conversion campaigns.
- Create and test different audience segments, creatives, copy, and offers.
- Manage retargeting and remarketing campaigns.
- Monitor CPL, CTR, CPM, CPC, conversion rate, and lead quality.
- Continuously optimize campaigns based on performance.

Google Ads
- Plan and manage Google Search, Display, Performance Max, and remarketing campaigns.
- Conduct keyword research and build relevant keyword lists.
- Create and optimize search campaigns for real estate projects.
- Manage negative keywords, bidding strategies, budgets, and ad extensions/assets.
- Track conversions and optimize campaigns for qualified leads.
- Analyze search terms and campaign performance regularly.

YouTube Ads
- Plan and execute YouTube video advertising campaigns.
- Run campaigns for real estate project awareness and lead generation.
- Develop audience targeting strategies including remarketing, custom audiences,



and interest-based targeting.
- Monitor CPV, CTR, conversions, CPL, and overall campaign performance.
- Test different videos, hooks, audiences, and campaign objectives.

REAL ESTATE LEAD GENERATION The candidate should understand the real estate customer journey and lead funnel, including: Ad → Landing Page / Lead Form / WhatsApp → Lead → Sales Team → Site Visit → Booking

You should be comfortable working with metrics such as:

- Cost Per Lead (CPL)
- Cost Per Qualified Lead (CPQL)
- Cost Per Site Visit
- Conversion Rate
- Lead-to-Site-Visit Ratio
- Site Visit-to-Booking Ratio
- ROAS / ROI
- CTR, CPC, CPM and CVR

TRACKING & ANALYTICS
- Set up and troubleshoot Meta Pixel / Meta CAPI where required.
- Set up Google Tag Manager and Google Analytics 4 (GA4).
- Configure conversion tracking for forms, calls, WhatsApp clicks, and other important actions.
- Use UTM parameters for campaign tracking.
- Analyze campaign data and identify optimization opportunities.
- Coordinate with developers/designers when tracking or landing-page issues occur.

REPORTING
- Prepare weekly and monthly performance reports.
- Track campaign spend, leads, CPL, qualified leads, site visits, and conversions.
- Identify winning and underperforming campaigns.
- Provide actionable recommendations to improve campaign performance.




- Present campaign performance clearly to the internal team and clients when required.

REQUIREMENTS
- 2–5 years of hands-on experience in Performance Marketing.
- Strong experience with Real Estate Lead Generation is highly preferred.
- Hands-on expertise in Meta Ads Manager.
- Hands-on expertise in Google Ads.
- Experience running YouTube Ads.
- Good understanding of Google Analytics 4 and Google Tag Manager.
- Strong understanding of conversion tracking and campaign attribution.
- Ability to analyze data and make optimization decisions independently.
- Valuable understanding of landing pages, funnels, creatives, and ad copy.
- Strong analytical and problem-solving skills.

MUST-HAVE SKILLS Meta Ads | Facebook Ads | Instagram Ads | Google Ads | YouTube Ads | Lead Generation | Real Estate Marketing | Remarketing | Retargeting | GA4 | GTM | Meta Pixel | Conversion Tracking | CPL Optimization | Funnel Optimization

PREFERRED EXPERIENCE

Candidates who have previously worked with:
- Residential real estate projects
- Luxury real estate
- Commercial real estate
- Builders & developers
- Real estate brokers
- Property investment campaigns
- New project launches
- Site-visit lead generation campaigns

will be preferred. WHAT WE EXPECT FROM YOU

We are looking for someone who doesn't just "run ads", but understands how to generate quality leads that can convert into site visits and sales.

You should be comfortable taking ownership of campaigns from:

Strategy → Campaign Setup → Tracking → Launch → Optimization → Reporting → Scaling

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Dahisar)
🏢 Growmore With Us
📍 Dahisar