About the Role

BRB Digital is looking for a highly skilled and results-driven Performance Marketing Specialist with 3+ years of agency experience in managing and scaling campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

This is not a beginner-level role. We are specifically looking for someone with a strong track record of running digital marketing campaigns and generating high-quality leads to drive agency growth in both Indian and International markets.

The ideal candidate must have hands-on experience managing multiple agency accounts, optimising campaigns for lead generation, improving CPL, and driving consistent ROI.

Key Responsibilities

- Plan, launch, manage, and optimise campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Performance Max, YouTube)
- LinkedIn Ads
- Generate qualified leads for digital marketing services, including:
- SEO
- Social Media Marketing
- Website Development
- Performance Marketing
- Branding Services
- Create and execute lead generation strategies for India and International markets.
- Monitor and optimise campaign performance based on:
- CPL (Cost Per Lead)
- CPC (Cost Per Click)
- CTR (Click Through Rate)
- Conversion Rate
- ROAS and ROI
- Conduct audience research, competitor analysis, and funnel optimisation.
- Create campaign structures, audience segments, retargeting strategies, and lookalike audiences.
- Coordinate with content, graphic design,



and sales teams to improve campaign performance.
- Manage campaign budgets efficiently and provide actionable recommendations.
- Prepare weekly and monthly performance reports with clear insights and growth strategies.
- Continuously test creatives, landing pages, audiences, and bidding strategies to improve lead quality.

Required Skills & Experience

- Minimum 3+ years of proven agency experience in performance marketing.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Pixel Setup
- Proven experience generating leads for digital marketing agencies.
- Solid understanding of lead funnels, attribution models, and conversion optimization.
- Experience managing campaigns for both domestic and international audiences.
- Ability to independently handle campaign planning, execution, optimization, and reporting.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Leave encashment
- Paid sick time

Application Question(s):
- Have you independently managed campaigns on Meta Ads, Google Ads, and LinkedIn Ads?
- Are you comfortable working from our office in Noida Sector 142 (Aqua Line)?
- Please mention your current salary package ?
- Mention your notice period, if available.

Work Location: In person

📌 Performance Marketing Specialist (Noida)
🏢 BRB Digital IT Services
📍 Noida