We are looking for a hands-on Performance Marketing Manager responsible for generating qualified leads, bookings and measurable revenue through digital platforms.
Key Responsibilities
- Manage and optimise Google Ads, Meta Ads (Facebook/Instagram), YouTube and remarketing campaigns.
- Develop location/catchment-specific campaigns for individual Sohum outlets.
- Improve Google Business Profile/Maps, Local SEO, SEO, AEO and GEO/AI search visibility.
- Manage landing pages, conversion funnels, GA4, GTM, Meta Pixel and lead tracking.
- Track the complete journey: Ad → Lead/Call/WhatsApp → Booking → Revenue.
- Coordinate with content/creative teams and manage external digital agencies where required.
- Continuously improve CPL, customer acquisition cost, conversion rate and ROAS.
Candidate Profile
*Minimum 2 years of hands-on performance marketing experience.
- Strong expertise in Google Ads and Meta Ads.
- Experience in hospitality, wellness, healthcare, beauty or other local service businesses preferred.
- Robust analytical and revenue-oriented approach.
Important: We need a performance/growth marketer, not merely a social media manager. Candidates should be able to demonstrate previous campaigns with actual ad spend, leads, conversions, revenue and ROAS.