Senior Manager Key Account Management - Performance Marketing

Company: Zoff Foods

Location: Mumbai (Work from Office)

Experience: 7–9 years

Department: Marketing

Reports To: Business Head / Head of Marketing

Employment Type: Full-time

Compensation: As per industry standards

Joining: Immediate joiners preferred

ABOUT ZOFF FOODS

Zoff is a fast-growing Indian food brand built on the belief that food should reach the consumer in its freshest form. We offer a wide range of Indian and exotic spices, with raw materials sourced from across the country. We are the only player in the spice industry grinding spices at very low temperature using cool grinding technology on a fully mechanised, automated production line - a process that preserves the purity, natural oils, aroma and pungency of every product.

ABOUT THE ROLE

We are looking for a senior performance marketing and key account leader to own Zoff's growth across marketplaces and quick commerce - the platforms where most of India now buys its spices. You will own both sides of the equation: the commercial relationship with each platform, and the media spend that moves the numbers.

You will set the Search and Display strategy across Flipkart, Amazon, quick commerce apps, Meta and Google, own the monthly media budget, and carry clear accountability for improving ROAS and reducing ACOS from current levels. This is a P&L-minded; role with direct visibility to senior management.

KEY RESPONSIBILITIES

Key Account Management

- Own platform relationships end-to-end across marketplaces and quick commerce, acting as Zoff's primary point of contact.
- Negotiate JBPs, margins, visibility slots and campaign calendars; build annual and quarterly account plans against clear revenue targets.
- Develop a deep understanding of each account's goals, challenges and opportunities, and tailor strategy accordingly.
- Drive the fundamentals that decide whether spend works - assortment, listings, content, ratings, availability and share of search.




- Plan launches and campaign moments on platform with the brand and supply chain teams; ensure the right SKUs are live, stocked and visible.
- Track competition closely on pricing, offers, new launches and share of spend.
- Lead and grow the team, including the Assistant Manager.

Campaign Strategy & Execution
- Own the Search and Display charter across Flipkart, Amazon, quick commerce and other marketplace platforms.
- Set the keyword strategy - in-depth research to identify relevant keywords, with bidding strategies optimised in real time.
- Segment and target audiences based on demographics, interests and behaviours across marketplaces, quick commerce, Facebook and Google.
- Own the monthly media budget with full accountability for ROAS, ACOS, CAC, share of voice and contribution margin.
- Allocate spend with discipline - scale what works and pull back from what does not.

Optimisation
- Plan and apply real-time bidding strategies to maximise ad impressions and conversions.
- Analyse campaign performance using analytics tools across Amazon, Flipkart and quick commerce platforms to identify trends and opportunities.
- Make data-driven decisions on bid adjustments, targeting refinements and budget reallocation.
- Review and adjust campaign strategies daily to drive continuous improvement.

Reporting & MIS
- Build, track and act on key metrics including clicks, impressions, CTR, ROAS, ACOS, ATC and CVR.
- Track KPIs for each account and own regular performance reporting.
- Translate data into actionable insight and present regular updates to management.




- Own the daily report and the Performance MIS sheet across defined parameters for management review.
- Prepare presentations on activities and progress for each platform against agreed parameters.

CANDIDATE REQUIREMENTS
- 7–9 years of hands-on experience across performance marketing and key account management, with real ownership of both.
- Proven track record of scaling a brand on quick commerce and marketplaces, with demonstrable impact on ROAS and ACOS.
- Working knowledge of Flipkart Ads, Amazon Ads, quick commerce ad platforms, Meta Ads Manager and Google Ads.
- Strong command of performance metrics - ROAS, ACOS, CTR, CVR, CPC, ATC - and the ability to diagnose what is driving them.
- Robust commercial instinct; thinks in margins and contribution, not just top-line GMV.
- Advanced Excel / Google Sheets skills for MIS, pivot analysis and reporting; comfort with dashboards and analytics tools.
- A confident negotiator who can hold a commercial line while keeping the relationship strong.
- Ability to present findings clearly to management through structured decks and reports.
- Graduate in any discipline; a degree or certification in marketing, analytics or business is an added advantage.

PREFERRED
- Prior experience on quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart or Flipkart Minutes.
- Exposure to FMCG, food or D2C categories.
- Experience building a category from a small base to scale.
- Exposure to modern trade or general trade alongside digital channels.

WHY JOIN ZOFF
- Work with a fast-growing food brand backed by proprietary cool grinding technology.
- Direct ownership of spends, accounts and outcomes, with visibility to senior management.
- A category and channel mix that is still being built - space to shape how it is done.

TO APPLY Share your CV at [email protected] along with a short note on one account you grew - where it started, where you took it, and what you did that made the difference.

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