About the Role

We are looking for a results-driven Performance Marketing Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, launching, managing, and optimizing paid advertising campaigns across Meta Ads and Google Ads.

The candidate will be responsible for driving measurable business results such as qualified leads, app installs, website traffic, conversions, and revenue while continuously optimizing campaign performance.

Key Responsibilities

- Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns.
- Develop performance marketing strategies based on client objectives, target audience, location, and budget.
- Manage Lead Generation, Conversion, Traffic, Awareness, App Install, and WhatsApp campaigns.
- Conduct audience research, competitor analysis, and campaign planning.
- Create and test different audiences, creatives, ad copies, placements, and campaign structures.
- Monitor key performance metrics such as CPL, CPA, CTR, CPC, CPM, Conversion Rate, ROAS, Reach, and Frequency.
- Regularly optimize campaigns based on performance data.
- Identify and reduce low-quality, irrelevant, and duplicate leads through better targeting, qualification, and campaign optimization.
- Coordinate with the creative and content team to develop high-performing ad creatives and copies.
- Analyze campaign performance and prepare daily/weekly/monthly performance reports.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Track campaign budgets and ensure efficient utilization of advertising spend.
- Identify opportunities to improve lead quality, conversion rates, and overall campaign ROI.
- Stay updated with changes in Meta Ads, Google Ads, tracking, attribution, and digital advertising trends.
- Work closely with the account management and strategy teams to understand client objectives and deliver campaign results.

Required Skills

- Hands-on experience with Meta Ads Manager.
- Working knowledge of Google Ads.




- Understanding of campaign objectives, audience targeting, retargeting, lookalike audiences, placements, and optimization.
- Strong understanding of performance marketing metrics and campaign analysis.
- Good analytical and problem-solving skills.
- Ability to interpret campaign data and make optimization decisions.
- Good understanding of lead generation funnels.
- Knowledge of Google Analytics / GA4, Google Tag Manager, Meta Pixel, and conversion tracking will be an advantage.
- Good command of Excel/Google Sheets.
- Good communication and reporting skills.
- Ability to manage multiple campaigns and clients simultaneously.

Preferred Experience Candidates with experience in Lead Generation campaigns, particularly in industries such as:

- Healthcare
- Education
- Local Businesses
- Professional Services

will be preferred.

What We Are Looking For

We are looking for someone who:

- Thinks beyond simply "running ads" and focuses on business results.
- Can independently analyze campaign performance and suggest actionable improvements.
- Understands the difference between lead volume and lead quality.
- Is comfortable working with multiple campaigns, budgets, and clients.
- Is curious, data-driven, proactive, and willing to continuously learn.
- Can take ownership of campaign performance.

Qualification

- Bachelor's degree in Marketing, Business, Commerce, or a related field preferred.
- Relevant certification in Meta Ads, Google Ads, or Digital Marketing will be an advantage.
- 1–3 years of hands-on performance marketing experience preferred.

Why Join Us?

- Work on campaigns across multiple industries.
- Opportunity to work on real-world performance marketing campaigns.
- Exposure to both Meta and Google advertising platforms.
- Learn advanced campaign optimization and lead-generation strategies.
- Opportunity to grow within a performance-focused digital marketing environment.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Executive (Bhopal)
🏢 SS DIGIMARK
📍 Bhopal