We’re looking for a highly experienced Performance Marketer with strong hands-on expertise in scaling D2C brands through Meta Ads & Google Ads .
The ideal candidate should stay updated with the latest Meta and Google algorithm, attribution, tracking and advertising changes and know how to translate data into actionable growth strategies.
Key Responsibilities:
- Manage and optimize Meta Ads & Google Ads
- Closely analyse ROAS, CAC, CTR, CPM, CPC, CVR, AOV and funnel metrics
- Identify performance trends and act quickly based on data
- Analyse creatives, audiences, landing pages and overall customer journey
- Scale winning campaigns while controlling acquisition costs
- Test new audiences, creatives, offers and campaign structures
- Provide clear insights on what is working, what isn’t, and what needs to change
- Work closely with the creative/content team to improve ad performance
- Stay ahead of the latest Meta & Google advertising updates and D2C trends
What we’re looking for: ✅ Proven experience working with D2C / e-commerce brands
✅ Solid analytical and performance marketing skills
✅ Deep understanding of Meta & Google Ads
✅ Experience with tracking, attribution and conversion optimisation
✅ Ability to make decisions based on numbers and trends — not assumptions
✅ Strong communication and ownership mindset
? Camera-friendly personality is an added advantage ,
If you’re someone who loves numbers, experimentation, creatives and scaling D2C brands , we’d love to hear from you.
📌 Performance Marketer (Coimbatore)
🏢 Zayma India
📍 Coimbatore
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