Orikai is a modern kidswear brand creating timeless, beautifully crafted clothing inspired by nostalgia and heritage.

We’re growing quickly and are looking for a Performance Marketer who can take ownership of our paid growth engine across Meta and Google.

This is not a role for someone who simply knows how to set up campaigns. We’re looking for someone who understands unit economics, creative testing, funnels, attribution and scaling profitable revenue.

Responsibilities:

- Manage and scale Meta & Google Ads end-to-end
- Own monthly revenue and ROAS/CPA targets
- Build and optimize prospecting, retargeting and acquisition campaigns
- Develop a structured creative testing framework
- Identify winning creatives, audiences, products and offers
- Analyze campaign, funnel and customer data to identify growth opportunities
- Work closely with the content team to develop high-performing ad creatives
- Optimize CAC, AOV, conversion rate and overall contribution margin
- Track performance through GA4, Meta Ads Manager and Shopify
- Conduct regular competitor and market research
- Build weekly/monthly performance reports with transparent actions




- Experiment continuously rather than simply maintaining campaigns

Qualifications:

- Atleast 2+ years of hands-on performance marketing experience
- Strong Meta Ads + Google Ads experience
- Experience scaling D2C/e-commerce brands
- Strong understanding of CAC, ROAS, CPA, LTV, AOV and contribution margin
- Highly analytical and comfortable working with numbers
- Strong understanding of creative performance
- Someone who can independently diagnose why performance is or isn't improving
- Entrepreneurial mindset — you should think like an owner, not an account manager

Bonus: Experience in fashion, kidswear, apparel, beauty or other consumer brands. Location: Mumbai - in person

Type: Full-time, Monday - Saturday

How To Apply

Send us your CV + 2–3 examples of D2C brands/campaigns you have personally scaled, along with the results you achieved to [email protected]

Please include actual numbers wherever possible — spend, revenue, ROAS, CAC/CPA and the period over which you achieved the results.

📌 Performance Marketer (Mumbai)
🏢 Orikai
📍 Mumbai