Jazp.com is looking for a highly skilled Performance Marketer – Meta Ads Expert to drive product sales through Facebook and Instagram advertising. The ideal candidate will have proven experience in e-commerce product selling, scaling profitable campaigns, and optimizing ROAS.

Resposibilities

- Manage and optimize Facebook & Instagram sales campaigns to achieve revenue and profitability targets.
- Analyze campaign performance using key metrics such as ROI, ROAS, CPA, CTR, CPC, conversion rate, and revenue.
- Monitor advertising spend and ensure campaigns deliver profitable returns on investment.
- Identify winning campaigns, products, audiences, and creatives and scale them while maintaining target ROAS/ROI.
- Conduct audience research, retargeting, and lookalike audience creation.
- Develop and execute A/B testing strategies for creatives, ad copy, audiences, placements, and campaigns.
- Work closely with the creative team to develop high-converting ad creatives and promotional strategies.
- Set up, monitor, and troubleshoot Meta Pixel, Conversion API, and server-side tracking.
- Ensure accurate event tracking, conversion tracking, attribution, and data collection.
- Analyze customer and campaign data to identify opportunities for conversion and revenue growth.
- Collaborate with the creative, e-commerce, and sales teams to improve product performance and conversions.
- Stay updated with the latest Meta Ads updates, tools, algorithms, tracking technologies, and performance marketing trends.





Requirements
- 3+ years of hands-on experience in Meta Ads, with a strong focus on e-commerce sales campaigns.
- Proven experience in selling physical products through Facebook and Instagram Ads.
- Demonstrable experience in scaling profitable sales campaigns.
- Robust understanding of ROI, ROAS, CPA, CTR, CPC, conversion rate, revenue, and profitability metrics.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Hands-on experience with Meta Pixel, Conversion API, server-side tracking, and conversion/event tracking.
- Experience with A/B testing, audience segmentation, retargeting, and lookalike audiences.
- Strong understanding of campaign scaling and budget optimization.
- Experience working with e-commerce platforms and product-based businesses is highly preferred.
- Candidates must be able to demonstrate previous campaign performance/results.

Major Benefit – Global Exposure
- Opportunity to work with an international e-commerce business serving customers across the GCC region.
- Gain valuable global exposure in e-commerce performance marketing.
- Work with diverse markets, products, audiences, and international advertising campaigns.
- Opportunity to develop expertise in large-scale e-commerce sales and performance marketing.

Contact No:85905 58425 [email protected]

Benefits

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Performance Marketer (Kannur)
🏢 Jazp.com
📍 Kannur