We are looking for an experienced Performance Marketer cum Team Lead who can take ownership of digital marketing performance while leading and guiding the marketing team.
This is not an entry-level role. We are looking for someone who understands both strategy and execution, can analyse campaign performance, identify problems, optimise results and manage the team effectively.
Key Responsibilities
- Plan, execute and optimise Meta Ads and Google Ads campaigns
- Monitor CPL, CPA, ROAS, CTR, conversion rates and other key performance metrics
- Build campaign strategies based on business objectives
- Conduct campaign audits and identify opportunities for optimisation
- Coordinate SEO and social media marketing activities
- Guide and supervise the digital marketing team
- Review campaign performance and ensure execution quality
- Manage priorities, deadlines and marketing deliverables
- Work closely with creative and content teams to improve advertising performance
- Prepare performance reports and recommendations
- Take ownership of lead generation and campaign outcomes
Requirements
- Minimum 3 years of digital marketing experience in an agency environment
- Strong hands-on experience with Meta Ads
- Strong understanding of Google Ads
- Working knowledge of SEO
- Strong understanding of Social Media Marketing
- Positive knowledge of campaign analytics and performance metrics
- Experience managing multiple clients/campaigns simultaneously
- Previous experience leading or managing a marketing team
- Strong communication, problem-solving and decision-making skills
- Ability to work independently and take ownership of results
Preferred Candidate We are looking for someone who can go beyond simply running campaigns.
You should be comfortable asking:
- Why is CPL increasing?
- Which creative is actually driving conversions?
- Where are we losing leads?
- Which campaign should be scaled, paused or restructured?
- What should the team prioritise next?
If performance marketing, optimisation and team leadership are areas where you have proven experience, we would like to hear from you. Work Location: Kochi — On-site
Employment: Full time
Apply with your updated CV and, if available, examples of campaigns or accounts you have managed.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits
- Paid sick time
Work Location: In person
📌 Performance Marketer cum Team Lead (Kochi)
🏢 MADACT AGENCY
📍 Kochi
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