Experience - 3+ years

Location- Bengaluru

About the Company

DWAO - https://dwao.in

DWAO is India’s Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region.

DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media and Entertainment.

With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and many more.

We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take important business decisions.

We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.

About the Role:

We are seeking an experienced and energetic Partnership & Alliance Expert in MarTech space to lead and expand our strategic alliances and partnership initiatives. The ideal candidate will bring a proven track record in identifying, negotiating, and managing high-impact partnerships that drive business growth, market presence, and revenue streams.

Key Responsibilities:

- Strategic Partnership Development: Identify, evaluate,



and prioritize potential strategic partners aligned with the company's growth strategy.
- Alliance Management: Manage and nurture existing partnerships, ensuring mutual business objectives are met, and value is continually created for both parties.
- Contract Negotiation: Lead end-to-end deal structuring, commercial discussions, and contract negotiations in collaboration with legal and commercial teams.
- Cross-functional Collaboration: Work closely with Sales, Marketing, Product, and Leadership teams to align partnership strategies with business objectives.
- Market & Competitive Analysis: Conduct market research and competitive benchmarking to inform partnership opportunities and strategies.
- Revenue Generation: Develop partnership models that drive revenue growth, customer acquisition, and market expansion.
- Performance Monitoring: Establish KPIs and regularly track, report, and optimize partnership performance.

Key Skills & Qualifications:

- 3+ years of proven experience in strategic partnerships, business development, or alliances management in relevant industries.
- Strong negotiation, stakeholder management, and interpersonal skills.
- Demonstrated ability to manage complex, multi-party partnership projects.
- Experience working with cross-border and international alliances is a plus.
- Excellent communication, presentation, and relationship-building abilities.
- Strong commercial acumen with the ability to identify new business opportunities.
- Bachelor's/Master’s degree in Business Administration, Marketing, or a related field.

- Preferred Attributes:

- Established network in MarTech Space.
- Experience in scaling partnership programs and setting up alliance frameworks.
- Ability to thrive in a fast-paced, evolving business environment.
- Experience in cross- border and international alliances is must.

Candidate within 30 days' notice period will be preferred.

📌 Partnership & Alliance Expert (Bengaluru)
🏢 DWAO
📍 Bengaluru