Company Description BeniciaTech is a global provider of tech talent and marketing services, helping organizations bridge critical skill gaps and drive growth. The company focuses on innovation and impact, supporting startups, SMEs, and enterprise clients across technology, marketing, and operations.

Role Description

We are looking for a Paid Media Specialist who has hands-on experience scaling D2C/e-commerce brands and can take ownership of paid acquisition across international markets.

This is a performance-focused role for someone who understands that successful paid media is about profitable revenue growth, not just traffic and ROAS.

Key Responsibilities

- Plan, launch, manage and optimise paid campaigns across Meta Ads and Google Ads.
- Manage paid acquisition campaigns targeting international markets.
- Own campaign budgets, targeting, bidding, optimisation and performance reporting.
- Monitor and improve CAC, ROAS, CPA, CTR, CPC, CPM, CVR and contribution margin.
- Identify opportunities to scale high-performing campaigns profitably.
- Conduct continuous testing across: Ad creative, UGC Audiences, Offers, Landing pages, Campaign structures
- Work closely with creative and content teams to develop performance-led ad concepts.
- Analyse customer and campaign data to identify high-value audiences.
- Build and optimise prospecting and retargeting campaigns.
- Monitor attribution across advertising platforms, Shopify and analytics tools.
- Collaborate with the e-commerce team to improve landing-page and funnel performance.
- Prepare regular performance reports with clear insights and recommended actions.
- Stay current with changes in Meta, Google,



attribution and D2C advertising best practices.

Requirements

- 2–3+ years of hands-on paid media experience.
- Previous experience managing paid campaigns for D2C/e-commerce brands.
- Experience working with international markets.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing and scaling meaningful advertising budgets.
- Strong understanding of D2C metrics including CAC, ROAS, LTV, AOV, CVR and contribution margin.
- Experience with Shopify and understanding of the complete D2C customer journey.
- Experience with GA4, Triple Whale, Northbeam or similar analytics/attribution platforms is preferred.
- Strong analytical and problem-solving skills.
- Ability to translate data into clear campaign and creative recommendations.
- Comfortable working independently in a fast-paced environment.

Ideal Candidate You are someone who:

- Has worked directly with international D2C brands.
- Thinks about profitability, not vanity metrics.
- Has experience scaling campaigns rather than simply managing them.
- Understands full-funnel customer acquisition.
- Has a strong understanding of performance creative and UGC.
- Is highly analytical and commercially minded.
- Enjoys experimentation and moving quickly.
- Can take ownership of performance without needing constant supervision.

Key Performance Indicators

- Customer Acquisition Cost (CAC)
- ROAS / MER
- Paid-media revenue
- Recent customer acquisition
- Cost per purchase
- Conversion rate
- AOV
- Contribution margin
- Creative testing and optimisation

Apply If you have experience scaling international D2C brands we'd love to hear from you. Apply through LinkedIn or write to us [email protected]

📌 Paid Media Specialist | InternationalC (Gurugram)
🏢 BeniciaTech
📍 Gurugram