Adella Digital is hiring an Outbound Lead Generation Manager — remote, anywhere in India.

Adella Digital is a US company based in Cedar Park, Texas. We build and run growth programs for American brands: websites and ecommerce, paid media, email and lifecycle marketing, SEO and content. Our India team operates under GulfStar, with a hub in Ahmedabad. And we're building AdellaInsight, an AI-first marketing operating system that changes how agency work gets done.

All three need pipeline. That's this job.

WHAT MAKES THIS DIFFERENT FROM MOST OUTBOUND ROLES The infrastructure already exists. Smartlead is set up and running. We've built our own AI layer for list cleanup, enrichment, personalisation and message customisation — the part most outbound people spend half their week fighting. You won't be building the machine or begging for tools. You'll be the operator who points it at the right people and makes it produce.

That also means we'll know quite quickly whether it's working. If that sounds like pressure, it is. If it sounds like the first time you've had the tooling to actually prove what you can do, we should talk.

WHAT YOU'LL OWN

- The whole outbound motion, end to end: ICP definition, list building, sequence design, copy, send, reply handling, follow-up, booked meeting
- Campaigns across three distinct audiences — Adella Digital's agency services, GulfStar's delivery offer, and AdellaInsight — each with its own message and its own buyer
- Deliverability. Domains, warmup, inbox rotation, spam placement, list hygiene, and staying on the right side of Google, Yahoo and Microsoft's sender rules. If inboxes start burning, that's yours to see coming and yours to fix
- Lead nurturing for the majority who don't reply first time — sequencing, re-engagement, and knowing when to stop




- Appointment setting: qualifying replies, handling objections, and getting real meetings onto leadership's calendar with people who show up
- LinkedIn outbound alongside email, where it earns its place
- Honest reporting. Sends, deliverability, reply rate, positive reply rate, meetings held, pipeline. Numbers we can act on, not a dashboard that flatters the effort

WHO YOU'LL WORK WITH

Directly with company leadership, including our founder. There is no layer between you and the people who decide. That means fast answers and real influence over targeting and offer — and nowhere to hide when a month is soft.

WHAT WE NEED

- 5+ years in B2B outbound or demand generation, with at least 2-3 of those hands-on running multi-inbox cold email at volume
- Deep working knowledge of Smartlead, or Instantly, Lemlist, Apollo or similar — you should have opinions about them, not just exposure
- Real deliverability expertise. Not "I've heard of warmup" — you've diagnosed a spam-folder problem and fixed it
- A track record of booked meetings you can talk about specifically: what the ICP was, what the sequence said, what the reply rate was, what closed
- Written English solid enough to write cold copy that a US executive answers. This is the whole job. Weak copy with great infrastructure produces nothing
- Comfort working with AI tooling — we run on it, and you'll be using ours daily




- The ability to run without supervision. We'll give you targets, context and the machine. What you do between Monday and Friday is your call
- Selling to US or international B2B buyers — the market, the objections and the buying rhythm are different from India-domestic

NICE TO HAVE

- LinkedIn outbound at scale, including Sales Navigator
- Experience selling agency, marketing or SaaS services specifically
- Clay, Apollo, ZoomInfo, Instantly or similar in your working history
- You've built an outbound function from scratch somewhere before

HOURS

You'll work 3:00 PM to 12:00 AM IST, Monday to Friday. That gives you a live block with our US leadership and with prospects on both coasts — roughly noon to 2:30 PM Eastern, and 9:00 to 11:30 AM Pacific.

We're being specific about this because reply speed decides how many meetings you book. A prospect who answers at 10 AM in Texas and hears back four minutes later is a meeting. The same reply picked up next morning IST is usually gone.

WHAT YOU GET

- Base salary plus a performance bonus tied to qualified meetings that actually happen and to clients closed. We'll put real numbers on the table in the first conversation
- Infrastructure that already works — Smartlead live, AI enrichment and personalisation built in-house, no six-week setup before you can send
- A direct line to leadership and genuine influence over ICP, offer and positioning
- Work from anywhere in India
- The chance to own pipeline for a US company that's still being built, at the point where it matters most

Location: Remote, anywhere in India.

If this is your kind of work, apply and tell us about one campaign you'd want to be judged on — the ICP, what you wrote, and what it produced.

📌 Outbound Lead Generation Manager - Cold Email & Appointment Setting (India)
🏢 Adella
📍 India