We are looking for a highly driven and data-oriented Performance Marketing & Marketplace Ads Specialist who will be responsible for managing and optimizing paid advertising campaigns across e-commerce platforms (Amazon Ads, E-com ads). The ideal candidate should have hands-on experience in Amazon Ads, PPC campaigns, and marketplace performance marketing, particularly in the FMCG segment.
Key Responsibilities:
Plan, execute, and optimize performance marketing campaigns across marketplaces and digital platforms.
Manage and scale Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
Handle PPC campaigns to improve ROI, CTR, and conversions across e-commerce platforms.
Conduct keyword research, competitor analysis, and bid strategy optimization.
Track campaign performance metrics such as ACOS, ROAS, CPC, and conversion rates.
Manage product visibility, ranking,
and sales growth through strategic ad planning.
Coordinate with content and catalogue teams to optimize product listings for better ad performance.
Stay updated with the latest trends in e-commerce advertising and FMCG digital marketing.
Required Skills & Qualifications:
1–4 years of experience in Performance Marketing / E-Commerce Ads / Marketplace Ads.
Hands-on experience with Amazon Ads and e-commerce ad platforms.
Experience in FMCG or D2C brands is highly preferred.
Preferred Skills:
Familiarity with Google Ads or Meta Ads is an added advantage.
Increase in product visibility and keyword ranking.
Growth in marketplace sales and conversions.
Job Type: Full time
Pay: ₹12,554.64 - ₹50,791.06 per month
Work Location: Hybrid remote in Mumbai, Maharashtra