The Design Lead will be responsible for all static design at Sweet Karam Coffee. This role is execution-led, not idea-led. The person will work closely with the Brand Head, Product team, Content Lead and Founders to translate transparent briefs into high-quality design output, while managing and guiding a team of designers. The focus is on consistency, speed, and quality, not creative experimentation.
Key Responsibilities
Static Design Ownership
Social media static posts and carousels
Website, app, and CRM creatives
Catalogue pages and product listing visuals
Retail POSMs and quick commerce creatives
Performance statics (as per briefs from Growth team)
Expectation: Clean, brand-correct designs delivered on time with minimal rework.
Brand Consistency & Design Governance
Ensure all designs follow SKC’s visual system
Maintain consistency across platforms and formats
Review and approve outputs before final release
Push back on off-brand requests with explicit reasoning
Expectation: One strong, recognisable SKC look across all touchpoints.
Cross-functional Coordination
Work closely with:
Brand Head for direction and priorities
Product team for packaging inputs
Content team for campaign requirements
Growth team for performance static briefs
Founders for final alignment
Expectation: Smooth coordination and fewer back-and-forth cycles.
Team Management
Lead and guide a team of 4–5 designers
Assign work clearly with timelines
Review designs for quality and brand fit
Help designers improve execution skills
Ensure work does not get stuck with one individual
Expectation: A reliable, self-sufficient design team with steady output.
What This Role Is Not
Not responsible for campaign ideation or brand storytelling
Not responsible for copywriting or messaging
Not a growth or performance strategy role
This role is about executing well-defined ideas, not creating them.
Experience & Skills Required
Experience
6–8 years of experience in design
Experience in FMCG, D2C, retail, or consumer brands preferred
Hands-on experience with digital statics and packaging
Prior experience managing or mentoring designers
Skills
Robust packaging layout and hierarchy sense
Good understanding of digital and print formats
Comfortable working with brand guidelines
Ability to handle multiple stakeholders calmly
Clear communication and practical problem-solving
📌 Design Lead Chennai
🏢 Sweet Karam Coffee
📍 Chennai
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