Job Title: PPC Executive
Experience: 3+ Years
Job Type: Full time
Job Summary:
We are looking for an experienced PPC Executive to join our digital marketing team. The ideal candidate should have at least 3 years of hands-on experience in managing and optimizing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The candidate should be data-driven, analytical, and capable of delivering high-performing campaigns that generate quality leads and maximize ROI.
Key Responsibilities:
Plan, create, and manage PPC campaigns on Google Ads and Meta Ads.
Conduct keyword research, audience targeting, and competitor analysis.
Monitor campaign performance and optimize bids, budgets, and ad creatives.
Track conversions and prepare regular performance reports.
Improve campaign ROI through continuous testing and optimization.
Collaborate with the marketing and creative teams to develop effective ad strategies.
Stay updated with the latest trends and best practices in paid advertising.
Requirements:
Minimum 3 years of experience in PPC campaign management.
Strong expertise in Google Ads (Search, Display, Performance Max, and YouTube campaigns).
Strong knowledge of Meta Ads Manager (Facebook & Instagram Ads).
Experience with Google Analytics, Google Tag Manager, and conversion tracking.
Excellent analytical, reporting, and problem-solving skills.
Robust communication and time management skills.
Preferred Skills:
Google Ads Certification is a plus.
Experience with lead generation and e-commerce campaigns.
Familiarity with A/B testing and landing page optimization.
If you're passionate about driving results through paid advertising and have a proven track record of managing successful campaigns, we'd love to hear from you!