Google Ads Specialist

Company: International Institute of Fashion Technology (IIFT)
Location: Bhopal, Madhya Pradesh
Work Mode: Remote
Job Type: Part-Time
Working Hours: 10:00 AM – 6:30 PM (Flexible)
Experience: 6 months or more

About IIFT

International Institute of Fashion Technology (IIFT) is an institute offering professional education in creative and design-focused fields. We are looking for a Google Ads Specialist to support our digital marketing and student admissions campaigns.

Job Summary

We are seeking a performance-focused Google Ads Specialist who can plan, execute, monitor, and optimize Google Ads campaigns to generate relevant leads and improve campaign performance.

Key Responsibilities
Plan and manage Google Ads campaigns across relevant platforms and campaign types.
Conduct keyword research and identify relevant search terms for campaigns.
Create and optimize ad campaigns, ad copies, targeting, and bidding strategies.
Monitor campaign performance, leads, conversions, and advertising spend.
Analyze campaign data and identify opportunities for improvement.
Optimize campaigns to improve lead quality, conversion rates, and return on advertising spend.
Conduct A/B testing of ads, keywords, audiences, and landing pages where required.




Prepare basic performance reports and share campaign insights.
Coordinate with the marketing and admissions team to understand campaign requirements and lead-generation goals.
Stay updated with Google Ads features, trends, and best practices.

Requirements
6 months or more of hands-on experience in Google Ads or paid search advertising.
Practical knowledge of Google Ads campaign setup and optimization.
Understanding of keyword research, audience targeting, bidding, and conversion tracking.
Basic understanding of Google Analytics and Google Tag Manager is an advantage.
Good analytical and problem-solving skills.
Ability to work independently and manage campaign performance effectively.
Experience in lead-generation campaigns, preferably for education or similar sectors, is a plus.

What We Offer
Part-time work opportunity with flexible working hours.
Work from home arrangement.
Opportunity to work on real-world digital marketing and lead-generation campaigns.
Exposure to the education and creative-design industry.
Team-oriented and professional work setting.

Pay: ₹5,000.00 - ₹7,000.00 per month

Work Location: In person

📌 Google Ads Specialist Bhopal
🏢 IIFT
📍 Bhopal